HI. I'M ROXY

LET'S TALK NEW LUXURY

NEW LUXURY IS A FUTURISTIC VERSION OF LUXURY

As a nomadic citizen of the world with more than 20 years of real-world travel experiences, I guide forward-thinking luxury brands in their digital transformation by focusing on the human side of the luxury experience.

In a world increasingly connected by technologies, I believe luxury brands must combine the philosophical principles and values of New Luxury with the experiential and emotional nature of global living to create meaningful brand experiences that uplift the human experience for all.

I believe luxury brands must remember that their leadership status comes with responsibility, and in a world where philanthropy is no longer a buzz word, I believe they must aim to achieve sustainable financial wealth by continuously re-investing some of that wealth towards the betterment of our planet and our communities.

I believe New Luxury brands can be the finest expression of humanity.

And you? What do you believe?

DISCOVER THE NEW LUXURY MANIFESTO