With over two decades of global experience at the intersection of luxury, service, and symbolism, I brings a singular perspective to hospitality transformation—uniting military precision, sacred aesthetics, and guest empathy into a new paradigm of soul-starred luxury.

I began my career in the Canadian Naval Reserve as a Naval Combat Information Specialist, where I developed elite-level geospatial awareness and systems thinking. I then spent five years at sea aboard superyachts, sailing the Atlantic and Mediterranean while cultivating an intimate understanding of ultra-high-net-worth expectations.

Following my maritime years, I served as personal assistant to several HNWI, stewarding ultra-personalized experiences while overseeing private estates, lifestyle logistics, and luxury itineraries.

In 2009, I became a pioneer of digital luxury content, launching one of the world’s first platforms (LuxeInACity) dedicated to high-end travel and craftsmanship—earning international accolades as a top industry influencer, long before “influencer” became mainstream. During my 8-year tenure, I reviewed hundreds of 4 & 5-star hotels, spas, and restaurants, cultivating a signature eye for what separates exceptional from truly iconic.

My agency work includes luxury brand strategy for elite names in private aviation, yachting, and hospitality. Over the past 20 years, I have traveled to over 80 countries and 1,000 cities, including over 60,000 nautical miles aboard superyachts, and a 7-year overland journey along the Pan-American Highway, where I experienced hundreds of properties and travel experiences in every tier of service.

Since 2020, I have resided part-time between Milano, Italy, and Luxor, Egypt. In Milano —immersed in the birthplace of modern style — I studied the philosophy of aesthetics, deepening my understanding of proportion, color harmony, fashion, and spatial beauty through the lens of Italian design legacy. This time in Milan added sophistication and structure to my evolving luxury ethos.

In Luxor, Egypt, I immersed myself in the Ancient Mysteries, studying the sacred sciences of proportion, geometry, and energetic architecture. These four years deepened my understanding of luxury not just as material splendor, but as Light—the energetic coherence of people, places, and things in resonance with the genius loci, the spirit of place. And by consequence, at the request of local children and women in Luxor, I established Shwaya Shwaya, a feminine-led safe space and educational collective, where I now uplift a community of over 40 women and 100+ children through a blend of holistic education, arts, sports, and artisan business development such as La Al-Kimiya. This grassroots initiative reflects my unwavering belief that true luxury begins with dignity, empowerment, and opportunity—at every level of society.

This research, ignited by the challenges humanity faces since Covid, birthed LUX-Q: the Light Quotient Framework, a diagnostic framework that helps individuals align their soul with their highest light, brands uplift to their most beautiful and impactful forms and properties to evolve from 5-star to soul-starred sanctuaries. My work reveals how the Philosophy of Light, storytelling, sensory rituals, and symbolic choices can amplify soulful living, empowering magnetism, and planetary healing.