Understanding New Millennials for Better Marketing
Decoding the Values, Behaviors, and Brand Affinities of the Conscious Luxury Generation The Emergence of the “New Millennials” We are witnessing the rise of a generational archetype that transcends typical demographic boundaries. These are the New Millennials—a consciousness-forward segment of…
The Right Luxury Influencers for your Luxury Brand
Who carries your brand into the world when you're not in the room? In the world of luxury, influence is no longer about reach—it's about resonance. The right luxury influencer doesn’t just promote your product; they embody your philosophy. In this post, we explore how to identify and collaborate…
Top 10 Luxury Magazines Targeting The Affluent
While a significant section of the luxury lifestyle publishing industry has moved in a digital direction, those who target affluent consumers continue to create luxury lifestyle magazines to showcase the best in luxury. Glossy pages with insightful information and striking photography – even in the…
What Type Of Luxury Products Are You Offering
An Invitation to Reimagine Offerings through the Lens of Conscious Beauty, Sacred Value, and Timeless Craft I. The Inquiry Behind the Offering In the world of high-touch commerce, one of the most basic yet profound questions every brand must confront is: What type of luxury products are you…