Seven Benefits of Content Marketing for Luxury Brands
As defined by the dictionary content means the materials dealt with in a distinct form or style. Yet another way of looking at the word is its other definition ‘In a state of blissful happiness’. Who says that in the world of luxury marketing these things cannot come together. Think about the…
Understanding New Millennials for Better Marketing
After perfecting your skills with the baby boomers and knowing how to tap the nail on the head when it comes to generation X, the millennials may leave you stumped. There have been many headlines screaming controversies such as Real Truth magazine asking ‘If they know so much, how do they…
The Right Luxury Influencers for your Luxury Brand
When it’s the hands of a capable blogger who understands a luxury brand and can communicate its identity in a fascinating, intimate or visually sumptuous manner, then influencer marketing can absolutely thrive. In fact, the general consensus is that blogs are far more influential in promoting a…
Top 10 Luxury Magazines Targeting The Affluent
While a significant section of the luxury lifestyle publishing industry has moved in a digital direction, those who target affluent consumers continue to create luxury lifestyle magazines to showcase the best in luxury. Glossy pages with insightful information and striking photography – even in the…
Luxury Brand Management: Top 100 Luxury Blog Posts
The luxury industry is being redefined and reshaped by the changed brought on by technology, globalization and shifting consumer values. Amidst this state of new luxury, it helps to stay abreast of luxury brand management industry trends. A few ways to stay ahead of the game include listening to…