New Luxury, UHNWI & The Emotional Connection

People, and especially, UHNWI (Ultra-High Net Worth Individuals) don’t buy products and services because a brand’s Facebook page has over a million likes from aspirational buyers, nor do they buy because an influencer wrote a glowing review. People buy because of an emotional connection, because of…


Luxury Meaning: 12 Anti-Values Disgracing Luxury Today

Over the past few decades there has been a boom in the luxury market; with trends growing as quickly as the rising spires of Dubai’s skyline. The pace has picked up, trends move fast, and suddenly we get the message; the modern luxury meaning becomes a paradigm of modern consumerism – as the…


How to Use Your Luxury Brand as a Charitable Platform

With the ubiquity of the internet, it’s currently easier than ever for those of us in western culture to access information which can give us a heightened awareness of global causes and charitable platforms. It’s also easier than ever to research the ethics of luxury brands and as a result, there…


Seven Benefits of Content Marketing for Luxury Brands

As defined by the dictionary content means the materials dealt with in a distinct form or style. Yet another way of looking at the word is its other definition ‘In a state of blissful happiness’. Who says that in the world of luxury marketing these things cannot come together. Think about the…


Understanding New Millennials for Better Marketing

After perfecting your skills with the baby boomers and knowing how to tap the nail on the head when it comes to generation X, the millennials may leave you stumped. There have been many headlines screaming controversies such as Real Truth magazine asking ‘If they know so much, how do they…


Dear Burberry, Our Sustainable Alternatives to Burning Your Luxury Goods

Note: It worked! Once the word was out about their annual bonfire, thanks to influencers and social media, Burberry didn’t have a choice, they needed to respond to the mass outcry.  The result: within a few weeks, Burberry announced that they would no longer burn their luxury goods but will…


The Right Luxury Influencers for your Luxury Brand

When it’s the hands of a capable blogger who understands a luxury brand and can communicate its identity in a fascinating, intimate or visually sumptuous manner, then influencer marketing can absolutely thrive. In fact, the general consensus is that blogs are far more influential in promoting a…


Top 10 Superyacht Builders To Make Your Dream A Reality

Superyacht builders are the apogee of the luxury industry when you consider that one product usually takes several years to build and can cost over two hundred million dollars to perfect. To have the privilege to step aboard a superyacht is to be spoiled. Having worked aboard superyachts for…


Top 8 Luxury Events for Luxury Lovers

A new year brings a new set of luxury events to attend in the hopes of discovering the best in every class. Whether you love supercars, private jets or high fashion, the following events will cater to your need for new luxury. Why not discover a one-of-a-kind couture dress or an exotic perfume to…


Top 10 Luxury Lifestyle Magazines Targeting The Affluent

While a significant section of the luxury lifestyle publishing industry has moved in a digital direction, those who target affluent consumers continue to create luxury lifestyle magazines to showcase the best in luxury. Glossy pages with insightful information and striking photography – even in the…