Luxury Meaning: 12 Anti-Values Disgracing Luxury Today

Over the past few decades there has been a boom in the luxury market; with trends growing as quickly as the rising spires of Dubai’s skyline. The pace has picked up, trends move fast, and suddenly we get the message; the modern luxury meaning becomes a paradigm of modern consumerism – as the…


Understanding New Millennials for Better Marketing

After perfecting your skills with the baby boomers and knowing how to tap the nail on the head when it comes to generation X, the millennials may leave you stumped. There have been many headlines screaming controversies such as Real Truth magazine asking ‘If they know so much, how do they…


Dear Burberry, Our Sustainable Alternatives to Burning Your Luxury Goods

Note: It worked! Once the word was out about their annual bonfire, thanks to influencers and social media, Burberry didn’t have a choice, they needed to respond to the mass outcry.  The result: within a few weeks, Burberry announced that they would no longer burn their luxury goods but will…