How the Great Pause is Challenging Our Sense of Aliveness
Splurging. Traveling. Experiencing. Words to put on the shelve for an undetermined amount of time. Because everything we once did to feel alive has suddenly been taken away from us. We now sit still in our homes, wondering who we are and what the future holds for us. We are aware that a new normal…
New Luxury, UHNWI & The Emotional Connection
People, and especially, UHNWI (Ultra-High Net Worth Individuals) don’t buy products and services because a brand’s Facebook page has over a million likes from aspirational buyers, nor do they buy because an influencer wrote a glowing review. People buy because of an emotional connection, because of…
Luxury Meaning: 12 Anti-Values Disgracing Luxury Today
Over the past few decades there has been a boom in the luxury market; with trends growing as quickly as the rising spires of Dubai’s skyline. The pace has picked up, trends move fast, and suddenly we get the message; the modern luxury meaning becomes a paradigm of modern consumerism – as the…
Dear Burberry, Our Sustainable Alternatives to Burning Your Luxury Goods
Note: It worked! Once the word was out about their annual bonfire, thanks to influencers and social media, Burberry didn’t have a choice, they needed to respond to the mass outcry. The result: within a few weeks, Burberry announced that they would no longer burn their luxury goods but…