THE FUTURE OF LUXURY IS BRIGHT
New Luxury, UHNWI & The Emotional Connection
Winning the heart and mind of UHNWI clients requires something exceptional, it requires a very strong human connection built on strong emotional values.
Luxury Meaning: 12 Anti-Values Disgracing Luxury Today
The luxury meaning has been disgraced by a set of 12 Anti-Values. Those who want to lead the future of luxury should listen to consumers who demand a new…
How to Use Your Luxury Brand as a Charitable Platform
Corporate philanthropy should go beyond being a luxury marketing gimmick, and strive to be beneficial to empowers the charity and emboldens the customer.
Seven Benefits of Content Marketing for Luxury Brands
The benefits of content marketing for luxury brands are endless but we have identified seven to get you inspired to start your next campaign.
Understanding New Millennials for Better Marketing
Understanding New Millennials, not a generation to be overlooked. Want to get ahead in marketing? Best start with unraveling the mystery of the millennials.
Dear Burberry, Our Sustainable Alternatives to Burning Your Luxury Goods
Burberry burned unwanted stock worth £90m over five years. We propose sustainable alternatives for a better luxury experience.
The Right Luxury Influencers for your Luxury Brand
When it’s in the hands of a capable influencer who understands a luxury brand and can communicate its identity, then influencer marketing can absolutely……
Top 10 Superyacht Builders To Make Your Dream A Reality
From the design, type, speed, length, and amenities, there are a lot of details to think about when purchasing a custom-made superyacht. Here are the top 10…
Top 8 Luxury Events for Luxury Lovers
A new year brings a new set of luxury events to attend in hopes of discovering the best in every class. Whether you love supercars, private jets or high…
Top 10 Luxury Lifestyle Magazines Targeting The Affluent
These top 10 Luxury Lifestyle Magazines who target the affluent consumers continue to create luxury lifestyle magazines to showcase the best in luxury.
Luxury Brand Management: Top 100 Luxury Blog Posts
This selection of 100 luxury blog posts on various aspects of luxury brand management is the perfect place to get the grips with what is happening in the world…