The luxury industry is being redefined and reshaped by the changed brought on by technology, globalization and shifting consumer values. Amidst this state of new luxury, it helps to stay abreast of luxury brand management industry trends.
A few ways to stay ahead of the game include listening to what the experts are saying at coveted luxury events, paying attention to what consumers are reading in luxury lifestyle magazines targeting the affluent, and studying what is being published in industry-leading luxury marketing blogs.
Understanding the needs of luxury consumers, the changing habits of affluent shoppers and the successes and failures of online marketing efforts undertaken by other luxury brands can help any good marketer or founder reach their luxury brand management goals.
Marketers need to understand that the luxury niche no longer comes with a stiff upper lip and limited choice; it is savvy, sharp, wild and fiercely competitive, melding many styles and contradictions together.
“As a matter of fact, the characteristics defining luxury products are simply no longer the same.”
To get the scoop on what is happening in luxury brand management around the world, I personally keep up with what the folks at these established luxury marketing blogs are saying. I recommend you do the same.
To help you navigate the landscape, I have curated the top 100 luxury blog posts in luxury brand management.
#1- BUSINESS OF FASHION
Rivalling WWD in social media reach yet boasting a completely different vibe, the Business of Fashion is a favorite of fashion insiders as it provides insights and tips on how to effectively be fashion in an era of disruption.
The articles are well-informed, opinionated and sometimes wild but, well, this is the world of fashion after all.
The content delivered focuses on fashion business intelligence rather than campaigns, trends, and scoops.
But rest assured, if you follow the Business of Fashion, you will know everything there is to know about emerging designers, disruptive technologies, and global brands.
*Note: The Business of Fashion requires a paid membership to get access to all its great content.
Top 10 luxury blog posts on luxury brand management from Business of Fashion:
- Is Fashion Week Outdated? by Misha Nonoo
- Is the New Luxury a Better You?
- What does the fourth industrial revolution mean for fashion?
- The Formula for Brand Experience by Grant Lacy
- What Does a Status Symbol Look Like in 2017?
- How Small Will Beat Big and Save the Fashion Industry
- Is Fashion Ready for the Age of the Consumer?
- The Rise of Luxury Strip Mall
- Why Retail is Getting “Experience” Wrong
- The Age of Digital Darwinism
Visit Business of Fashion‘s luxury marketing blog for more great content.
#2- SKIFT
Launched in 2012, Skift is without a doubt a force to be reckoned with in the world of travel intelligence.
Through original reporting and diligent analysis, Skift gives us insights into who is who and what is what in travel.
Airlines, hotels, destinations, travel agents, cruise lines and startups, they cover it all.
With their bi-monthly in-depth reports, their annual conference and their daily newsletters, they give travel industry specialists everything needed to stay ahead of trends and into the minds of travelers.
Top 10 luxury blog posts on luxury brand management from Skift:
- Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands by Samantha Shankman
- The Demographic That Luxury Travel Marketers Forgot About by Laura Powell
- The 6 Big Trends That Are Reshaping Luxury Travel by Greg Oates
- 5 Factors That Influence Millennials’ Luxury Spending Habits by Samantha Shankman
- Where Millennials and Baby Boomers Agree on Luxury Travel by Laura Powell
- Environmental Sustainability Is the Next Frontier in Luxury Travel by Samantha Shankman
- How to Create a Better Brand Extension for Luxury Travel Consumers by Laura Powell
- What the Growing Market for Luxury Goods Tells the Travel Industry by Laura Powell
- Travel Megatrends 2017: The New Luxury Is Defined by Small Brands and Big Stories by M. Paul Munford
- How to Tell the Difference Between Luxury and Affluent Travelers by Laura Powell
Visit SKIFT’s luxury marketing blog for more great content.
#3- WEALTH X
Those immersed in the billionaire boom will find the news at Wealth X interesting, to say the least.
This financially indulgent blog not only shows you the money but also shows you where the money is changing hands, being kept, growing and falling.
Not only can you find out about China’s newest investment laws but you can also get inside the heads of luxury entrepreneurs, see what designer bag maker Moynat has up his sleeve and see what challenges could be hitting the luxury market for the coming year.
Top 10 luxury blog posts on luxury brand management from Wealth X:
- Exclusive UHNWI Analysis: The World Ultra Wealth Report 2017
- Effective Ultra High Net Worth Prospect Research in 6 Steps
- Identifying the “typical” HNW or UHNW client
- What does the challenging environment facing US department stores mean for luxury brands? by Hannah Winter
- How to be Client Centric: Using Client Experience Tools Efficiently and Effectively
- The Changing Face of Wealth
- Wealth-X Presents: The Top Concerns of the Ultra Wealthy
- Inside the Luxury Menswear Boom
- The 50 richest people on earth
- High Net Worth Events – 2017 Billionaire Social Calendar Spring & Summer
Visit Wealth X’s luxury marketing blog for more great content.
#4- WWD – WOMEN’S WEAR DAILY
With over 5 million social media fans, WWD or Women’s Wear Daily is the place to be seen in fashion and beauty.
Although the website experience is plastered with ads, if you focus on the content, you will be impressed by the wealth of information available on WWD.
From runway fashion to ready-to-wear, from fashion trends to industry scoops, one thing is sure, if it’s happening in the world of fashion, it will be on WWD.
*Note: WWD requires a paid membership to get access to all luxury blog posts.
Top 10 luxury blog posts on luxury brand management from WWD:
- Luxury Brands Try Reconciling Influencers’ Impact on Own Identity by Sharon Edelson
- Think Tank: How Luxury Brands Can Keep Up With the Rental Economy by Ross Shelleman
- Think Tank: Unmasking the Next Generation of Luxury Consumer by Malinda Sanna
- Think Tank: Making Luxury Great Again by Keren Eldad
- Luxury, Fast Fashion: Not Always the Brands Millennials Want by Vicky M. Young
- Study Looks at How Millennials Define Luxury by Vicky M. Young
- Luxury Eyes New-Generation CEOs to Court Millennial Consumer by Joelle Diderich
- Luxury Report: ‘Don’t Ignore the Store’ by Gordon Sorlini
- Think Tank: To Thrive, Luxury Brands Must Embrace Data-Driven Marketing by Ross Shelleman
- Luxury Market Undergoing Structural Change: Study by Vicky M. Young
Visit WWD’s luxury marketing blog for more great content.
#5- LUXURY DAILY
Leading the news in the world of luxury marketing blogs, Luxury Daily is a place to peruse what’s hot, what’s not and what new launches and trends are currently making headlines.
This is without a doubt one of the most comprehensive luxury blogs to swing by to keep up with current events.
Who’s just signed a deal with Sotheby’s, when you can expect Chanel’s new fragrance to hit the shelves and what pocket of the world the Ritz is planning on dazzling next are just a few of the headlines to be expected on Luxury Daily.
*Note: Luxury Daily requires a paid subscription to get access to all luxury blog posts.
Top 10 luxury blog posts on luxury brand management from Luxury Daily:
- Luxury Women to Watch 2018 by Mickey Alam Khan
- Is there an affluent mindset, and does it affect the way they buy? by Beau Fraser
- Luxury branding for today’s woman: What has to change by Mihaela Sarova
- Luxury ecommerce to benefit as Amazon’s 1-click shopping patent expires by Danni Parisi
- Brands must start building ads for Instagram Stories by Pau Sabria
- How Chanel became the most social luxury brand by George Aliferis
- Mobile – Luxury Memo special report by Danni Parisi
- Luxury brands should look beyond the 40-plus crowd by Tam Alesi
- Why luxury marketing does not need to be data-driven by Ashok Som
- Evolution of print media – Luxury Memo special report by Jen King
Visit Luxury Daily’s luxury marketing blog for more great content.
#6- LUXURY SOCIETY
The Luxury Society, once a social network for luxury professionals, was recently relaunched as a luxury content resource for the industry by the Digital Luxury Group, a luxury marketing agency with offices in Geneva, Shanghai and New York.
Supported by a large network of contributors from around the world, the content proposed on the platform offers varied opinions and invaluable insights on the ever-changing luxury landscape.
*Note: Luxury Society requires you to become a member to have access to all luxury blog posts.
Top 10 luxury blog posts on luxury brand management from Luxury Society:
- The Case for Mass Marketing: How Non-Luxury is Winning HNWI Consumers by Olivier Williams
- Surprise: Social Media Is a Highly Qualified Traffic Source for Luxury Brands by Yoann Chapel
- 75% of Fashion Brands Actively Use Social Influencers by Danni Parisi
- Urban Living Trends Open up Possibilities for Luxury Brands by Brielle Jaekel
- Virtual Reality: Reshaping the Luxury Landscape by Lydianne Yap
- How Voice will Reshape Luxury Consumer Behaviour by Neil Cunningham
- E-commerce is a Disruptive Force in Luxury Retail by Danni Parisi
- How the Digital World has Changed the In-Store Retail Experience by Camille Lake
- Why Luxury Brands Should Sidestep Snapchat by Camille Lake
- Why Japan’s Luxury Market is Driven by International Tourism by Fflur Roberts
Visit Luxury Society’s luxury marketing blog for more great content.
#7- BAIN & COMPANY
Bain & Company have built their reputation for being the golden choice when it comes to consulting in the luxury niche and their articles have been published across the globe.
From features in Forbes to the business standard they are certainly up there in the world of knowledge and know how.
Covering a range of industries with far-flung expertise it’s always good to swing by and check out their publications section to see expanding brands in the market, check equity reports and browse their archives.
Top 10 luxury blog posts on luxury brand management from Bain & Company:
- Luxury Goods Worldwide Market Study, Fall-Winter 2016 by Claudia D’Arpizio, Federica Levato, Daniele Zito, Marc-André Kamel and Joëlle de Montgolfier
- The new rules of luxury by Claudia D’Arprizio, Cyrus Jilla, and Marc-Andre Kamel
- Luxury Goes Local by Claudia D’Arpizio
- Perception Beats Reality in Pricing by Sandeep Heda, Stephen Mewborn and Stephen Caine
- China’s Two-Speed Growth: In and Out of the Home by Sandeep Heda, Stephen Mewborn and Stephen Caine
- Unfolding the Benefits of Digital in Paper and Packaging by Ilkka Leppävuori, Will Poindexter and Oliver Straehle
- Deconstructing the Digital Agenda in Consumer Products by Richard Webster, Suzanne Tager and Vijay Vishwanath
- Winning the Race for Digital Commerce by Richard Webster, Mike Booker and Suzanne Tager
- Getting ready to profit from the “next billion” consumers by Wlademir Gomes, Louis Lim, Robert Schaus and David Cooper
- Making it personal: Rules for success in product customization by Elizabeth Spaulding and Christopher Perry
Visit Bain & Company’s luxury marketing blog for more great content.
#8- MCKINSEY & COMPANY
Take a sneak peek behind the curtain with Mckinsey & Company and find out the latest insights into luxury and consumerism.
Those who want to know which markets are emerging, which digital consumer trends are growing and what’s happening differently in China than in Europe will adore the wealth of unbridled information available.
Not only can you top up your know-how on consumer trends but you can also get a ton of marketing strategy advice and tips on how to better engage your customers for growth.
Top 10 luxury blog posts on luxury brand management from McKinsey & Company:
- Luxury lifestyle: Beyond the buzzwords by Linda Dauriz and Thomas Tochtermann
- How luxury brands can create a sense of lifestyle by Thomas Tochtermann and Linda Dauriz
- Creating value in fashion: How to make the dream come true by Susan Nolen Foushee, Nathalie Remy and Jennifer Schmidt
- ‘The business of creating desire’: An interview with the CEO of LVMH Fashion Group by Olivier Sibony and Thomas Tochtermann
- A multifaceted future: The jewelry industry in 2020 by Linda Dauriz, Nathalie Remy, and Thomas Tochtermann
- The glittering power of cities for luxury growth by Aimee Kim, Nathalie Remy, and Jennifer Schmidt
- Luxury shopping in the digital age by Linda Dauriz, Nathalie Remy, and Nicola Sandri
- Is luxury e-commerce nearing its tipping point? by Marco Catena, Nathalie Remy, and Benjamin Durand-Servoingt
- Capturing the hearts of Brazil’s luxury consumers by Massimo Mazza
- Chinese luxury consumers: More global, more demanding, still spending by Lambert Bu, Benjamin Durand-Servoingt, Aimee Kim, and Naomi Yamakawa
Visit Mckinsey & Company’s luxury marketing blog for more great content.
#9- HARVARD BUSINESS REVIEW
As one can expect, you will only find quality information on the Harvard Business Review website whether it is about the luxury market or the world of business in general. With case studies, in-depth articles, and intelligence reports, the HBR deliver powerful information to senior business strategists who strive for success while embracing new ideas.
With case studies, in-depth articles, and intelligence reports, the author’s of the HBR deliver powerful information to senior business strategists who avidly follow the blog and subscribe to the magazine.
*Note: The HBR requires you to become a member to have access to all their great content or to pay per item.
Top 10 luxury blog posts on luxury brand management from Harvard Business Review:
- Using an Algorithm to Figure Out What Luxury Customers Really Want by Ana Brant
- The Best Luxury Services Are Customized, Not Standardized by Ana Brant
- Luxury Brands Can No Longer Ignore Sustainability by Andrew Winston
- HBR Case Study: Preserve the Luxury or Extend the Brand? by Daniela Beyersdorfer and Vincent Dessain
- What Is Luxury Without Variety? by Milton Pedraza and Eric Bonabeau
- How Not to Extend Your Luxury Brand by Mergen Reddy and Nic Terblanche
- Kering’s CEO on Finding the Elusive Formula for Growing Acquired Brands by François-Henri Pinault
- LVMH, Hermès, and the Danger of Going ‘A Little Bit Public’ by Michael Moffett and Kannan Ramaswamy
- Prada’s CEO on Staying Independent in a Consolidating Industry by Patrizio Bertelli
- A Different Premium Brand Strategy by Alessandro Di Fiore
Visit HBR’s luxury marketing blog for more great content.
#10- FORBES
With over 400 employees, 50 million unique monthly visitors to Forbes.com in the U.S alone, and close to 7 million magazine audience readership, everyone knows Forbes as a leader in smart content.
With a contributor network count in the hundreds, if not thousands, Forbes.com publishes 300-400 articles per day giving its readers everything they need to excel in business and life.
Top 10 luxury blog posts on luxury brand management from Forbes:
- Why We Need To Recycle, Reinvent, And Revive The Luxury Goods Market
- Luxury Brands Are In Danger Of Losing American Millennials: How To Get Them Back by Pamela N. Danziger
- Luxury Brands: Innovation Is No Luxury, But A Necessity by Pamela N. Danziger
- Accor Wants To Get Big In Luxury By Thinking Small by Doug Gollan
- Luxury Retailers Have To Sell Experiences To Keep Asian Consumers Interested by Herbert Sim
- Luxury: Navigating The Shift From Buying To Being by Shellie Karabell
- Amazon And Walmart: Buying Their Way Into The Luxury Market by Pamela N. Danziger
- How Luxury Brands Are Adapting To An Omnichannel World
- Wellness Is The New Luxury: Is Healthy And Happy The Future Of Retail? by Deborah Weinswig
- Luxury Market Growth In 2017? Keep Your Expectations Low by Pamela N. Danziger
Visit Forbes luxury marketing blog for more great content.
These luxury brand management resources will help any luxury brand executive or industry newbie understand the current state of luxury.
Obviously, by sharing my personal insights on this blog, I hope that industry leaders will consider my blog to be a great luxury information resource as well.
In the meantime, take the following poll to find out which of these publication offers the best advice on luxury brand management.