The luxury industry is being redefined and reshaped by the changed brought on by technology, globalization and shifting consumer values. Amidst this state of new luxury, it helps to stay abreast of luxury brand management industry trends.

A few ways to stay ahead of the game include listening to what the experts are saying at coveted luxury events, paying attention to what consumers are reading in luxury lifestyle magazines targeting the affluent, and studying what is being published in industry-leading luxury marketing blogs.

Understanding the needs of luxury consumers, the changing habits of affluent shoppers and the successes and failures of online marketing efforts undertaken by other luxury brands can help any good marketer or founder reach their luxury brand management goals.

Marketers need to understand that the luxury niche no longer comes with a stiff upper lip and limited choice; it is savvy, sharp, wild and fiercely competitive, melding many styles and contradictions together.

“As a matter of fact, the characteristics defining luxury products are simply no longer the same.”

To get the scoop on what is happening in luxury brand management around the world, I personally keep up with what the folks at these established luxury marketing blogs are saying. I recommend you do the same.

To help you navigate the landscape, I have curated the top 100 luxury blog posts in luxury brand management.

 

#1- BUSINESS OF FASHION

Rivalling WWD in social media reach yet boasting a completely different vibe, the Business of Fashion is a favorite of fashion insiders as it provides insights and tips on how to effectively be fashion in an era of disruption.

The articles are well-informed, opinionated and sometimes wild but, well, this is the world of fashion after all.

The content delivered focuses on fashion business intelligence rather than campaigns, trends, and scoops.

But rest assured, if you follow the Business of Fashion, you will know everything there is to know about emerging designers, disruptive technologies, and global brands.

*Note: The Business of Fashion requires a paid membership to get access to all its great content. 

Top 10 luxury blog posts on luxury brand management from Business of Fashion:

Visit Business of Fashion‘s luxury marketing blog for more great content.

 

#2- SKIFT

Launched in 2012, Skift is without a doubt a force to be reckoned with in the world of travel intelligence.

Through original reporting and diligent analysis, Skift gives us insights into who is who and what is what in travel.

Airlines, hotels, destinations, travel agents, cruise lines and startups, they cover it all.

With their bi-monthly in-depth reports, their annual conference and their daily newsletters, they give travel industry specialists everything needed to stay ahead of trends and into the minds of travelers.

Top 10 luxury blog posts on luxury brand management from Skift:

Visit SKIFT’s luxury marketing blog for more great content.

 

#3- WEALTH X

Those immersed in the billionaire boom will find the news at Wealth X interesting, to say the least.

This financially indulgent blog not only shows you the money but also shows you where the money is changing hands, being kept, growing and falling.

Not only can you find out about China’s newest investment laws but you can also get inside the heads of luxury entrepreneurs, see what designer bag maker Moynat has up his sleeve and see what challenges could be hitting the luxury market for the coming year.

Top 10 luxury blog posts on luxury brand management from Wealth X:

Visit Wealth X’s luxury marketing blog for more great content.

 

#4- WWD – WOMEN’S WEAR DAILY

With over 5 million social media fans, WWD or Women’s Wear Daily is the place to be seen in fashion and beauty.

Although the website experience is plastered with ads, if you focus on the content, you will be impressed by the wealth of information available on WWD.

From runway fashion to ready-to-wear, from fashion trends to industry scoops, one thing is sure, if it’s happening in the world of fashion, it will be on WWD.

*Note: WWD requires a paid membership to get access to all luxury blog posts.

Top 10 luxury blog posts on luxury brand management from WWD:

Visit WWD’s luxury marketing blog for more great content.

 

#5- LUXURY DAILY

Leading the news in the world of luxury marketing blogs, Luxury Daily is a place to peruse what’s hot, what’s not and what new launches and trends are currently making headlines.

This is without a doubt one of the most comprehensive luxury blogs to swing by to keep up with current events.

Who’s just signed a deal with Sotheby’s, when you can expect Chanel’s new fragrance to hit the shelves and what pocket of the world the Ritz is planning on dazzling next are just a few of the headlines to be expected on Luxury Daily.

*Note: Luxury Daily requires a paid subscription to get access to all luxury blog posts.

Top 10 luxury blog posts on luxury brand management from Luxury Daily:

Visit Luxury Daily’s  luxury marketing blog for more great content.

 

#6- LUXURY SOCIETY

The Luxury Society, once a social network for luxury professionals, was recently relaunched as a luxury content resource for the industry by the Digital Luxury Group, a luxury marketing agency with offices in Geneva, Shanghai and New York.

Supported by a large network of contributors from around the world, the content proposed on the platform offers varied opinions and invaluable insights on the ever-changing luxury landscape.

*Note: Luxury Society requires you to become a member to have access to all luxury blog posts.

Top 10 luxury blog posts on luxury brand management from Luxury Society:

Visit Luxury Society’s luxury marketing blog for more great content.

 

#7- BAIN & COMPANY

Bain & Company have built their reputation for being the golden choice when it comes to consulting in the luxury niche and their articles have been published across the globe.

From features in Forbes to the business standard they are certainly up there in the world of knowledge and know how.

Covering a range of industries with far-flung expertise it’s always good to swing by and check out their publications section to see expanding brands in the market, check equity reports and browse their archives.

Top 10 luxury blog posts on luxury brand management from Bain & Company:

Visit Bain & Company’s luxury marketing blog for more great content.

 

#8- MCKINSEY & COMPANY

Take a sneak peek behind the curtain with Mckinsey & Company and find out the latest insights into luxury and consumerism.

Those who want to know which markets are emerging, which digital consumer trends are growing and what’s happening differently in China than in Europe will adore the wealth of unbridled information available.

Not only can you top up your know-how on consumer trends but you can also get a ton of marketing strategy advice and tips on how to better engage your customers for growth.

Top 10 luxury blog posts on luxury brand management from McKinsey & Company:

Visit Mckinsey & Company’s luxury marketing blog for more great content.

 

#9- HARVARD BUSINESS REVIEW

As one can expect, you will only find quality information on the Harvard Business Review website whether it is about the luxury market or the world of business in general. With case studies, in-depth articles, and intelligence reports, the HBR deliver powerful information to senior business strategists who strive for success while embracing new ideas.

With case studies, in-depth articles, and intelligence reports, the author’s of the HBR deliver powerful information to senior business strategists who avidly follow the blog and subscribe to the magazine.

*Note: The HBR requires you to become a member to have access to all their great content or to pay per item.

Top 10 luxury blog posts on luxury brand management from Harvard Business Review:

Visit HBR’s luxury marketing blog for more great content.

 

#10- FORBES

With over 400 employees, 50 million unique monthly visitors to Forbes.com in the U.S alone, and close to 7 million magazine audience readership, everyone knows Forbes as a leader in smart content.

With a contributor network count in the hundreds, if not thousands, Forbes.com publishes 300-400 articles per day giving its readers everything they need to excel in business and life.

Top 10 luxury blog posts on luxury brand management from Forbes:

Visit Forbes luxury marketing blog for more great content.

These luxury brand management resources will help any luxury brand executive or industry newbie understand the current state of luxury.

Obviously, by sharing my personal insights on this blog, I hope that industry leaders will consider my blog to be a great luxury information resource as well.

In the meantime, take the following poll to find out which of these publication offers the best advice on luxury brand management.

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