LEAD THE FUTURE OF LUXURY

BY INVESTING IN YOURSELF


In its current liminal state, luxury is simply no longer the same. Originally coded in pedigree, pricing, and rarity, new luxury flaunts words such as transformative, experiential, and ethical. Navigating and decoding the new luxury landscape can be a daunting task, yet when armed with expert knowledge, personal connections, and real-world experiences, the knowledge can be mastered. As someone who has traveled the world to over 75 countries in the span of 170 months while working in the luxury industry, I am proud to offer a series of workshops & online courses that are meant to further educate luxury professionals & entrepreneurs who are redefining luxury.

If you are ready to lead the future of luxury, then invest in yourself.

Join me.

New Luxury

LET'S TALK NEW LUXURY

& THE VALUES OF LUXURY

Luxury is being redefined. In a world of constant disruption brought on by the advent of new technology, the original code of luxury is currently being overthrown by a new set of rules. For luxury lovers, value is no longer prominently found in ownership but rather in an elevated state of living. And what this means for anyone trying to promote a luxury product or service is simple. You must first master the feeling of time in space and embrace the new values of luxury such as authenticity, transparency, sustainability, privacy, data security,  and personalization to reach the heart and soul of your prospective clients.

This workshop and online course are your guide to understand the changing definition of luxury in a state of liminality where old rules and new rules are a constant duality, to speak the new lexicon of luxury values while staying true to its traditional foundations, and to be better prepared to service the luxury consumer of the future.   

One-day workshop: $300

  • Montreal – Sep 25, 2018 
  • Toronto – Oct 2, 2018
  • New York – Oct 9, 2018
  • Montreal – Oct 23, 2018 (French)
  • Buenos Aires – Nov 7, 2018
  • Santiago de Chile – Nov 20, 2018
PARTICIPATE IN A WORKSHOP

Full online course:

Launch date: January 2019

Regular price: $2,000

Pre-enrollment price: $1,250 

PRE-ENROLL IN UPCOMING COURSE
Luxury Branding

LET'S TALK LUXURY BRANDING

& THE STORIES OF LUXURY

Luxury is chosen uniqueness. Playing with authenticity and identity, speaking your own personal luxury, and building a world of fact,  fiction and fantasy to delight, inspire and sweep the world off its feet, these are the foundation of luxury branding. We have all identified who we are and what our world is, and although it may seem like we need to emulate leading luxury brands to succeed, real success emerges when we give our product an authentic raison d’être, when we stay true to our core values and when we listen to the beating heart of our passionate community.

This workshop and luxury course are your guides to understanding how to fascinate luxury consumers by creating a brand identity that speaks from the heart in a refined luxury marketplace, to perfect your luxury brand identity through its story, its visual identity, and its personality to give it an authentic uniqueness, and to ensure that your branding speaks the language of New Luxury to better align your brand with those who seek your own personal version of luxury.

One-day workshop: $300

  • Montreal – Sep 26, 2018 
  • Toronto – Oct 3, 2018
  • New York – Oct 10, 2018
  • Montreal – Oct 24, 2018 (French)
  • Buenos Aires – Nov 8, 2018
  • Santiago de Chile – Nov 21, 2018
PARTICIPATE IN WORKSHOP

Full online course:

Launch date: May 2019

Regular price: $2,000

Pre-enrollment price: $1,250 

PRE-ENROLL IN UPCOMING COURSE
Luxury Experience

LET'S TALK LUXURY EXPERIENCE

& THE TOUCHPOINTS OF LUXURY

Luxury is curated experiences. Social media, influencer marketing, public relations, marketing automation, product placements, content marketing, paid & organic search, pop-ups and co-branded partnerships, when every promotion tactic is available to everyone, luxury needs to remain discerning in their communication choices to maintain high standards of quality and authenticity ensuring an effortless & luxurious customer experience. Letting your fans navigate their way through a storm of available channels is simply not the way to gain loyalty in luxury today.

This workshop and online course is your guide to understanding the range of touchpoints available to luxury brands today, to gain access to best-in-class luxury communication case studies, and to build a communication strategy that will most appeal to your current luxury customer fan base. You will learn to perfect your luxury customer journey in an omnichannel marketing approach.  

One-day workshop: $300

  • Montreal – Sep 27, 2018
  • Toronto – Oct 4, 2018
  • New York – Oct 11, 2018
  • Montreal – Oct 26, 2018 (French)
  • Buenos Aires – Nov 9, 2018
  • Santiago de Chile – Nov 22, 2018
PARTICIPATE IN WORKSHOP

Full online course:

Launch date: September 2019

Regular price: $2,000

Pre-enrollment price: $1,250 

PRE-ENROLL IN UPCOMING COURSE