HI. I'M ROXY GÉNIER

NEW LUXURY CONSULTANT

LET'S TALK NEW LUXURY IN A POST-PANDEMIC WORLD


As the pandemic continues to cause havoc on our previous way of life, I have now returned home (Montreal, Canada), waiting like everyone else, for a new world order to emerge. If I painfully put aside the immediate and devastating consequences of this Great Pause, from the loss of lives to the loss of livelihoods, and if I allow myself to dream from a high-altitude vantage point on humanity’s historical timeline, what I see is beautiful. Yes, we will have to accept unprecedented changes in our global economy and individual lifestyle. Some industries will collapse while others will rise. But in the end, after a few years of hardship, we will be sailing towards a better future for all, one that is driven by sustainability and other community-driven values. We can all agree that Earth was in dire need for careening, and it was simply a matter of time before our planet gave us a problem to solve as a global community to both unite us and awaken us to our role here on Earth, a role of stewardship and governance for the next generation.

In the following years, businesses that wish to not only survive but thrive will need to leave behind business traditions and frameworks that were individualistic and selfish by nature. Driving growth from an insatiable thirst for profit at the expense of others will soon be replaced by a new community-driven corporate responsibility mindset. Those in the luxury industry will need to double down on their efforts as they are meant to lead the way, leaving footsteps and lessons learned behind for others to follow, as they have always done since the beginning of time.

Business as usual has been forever changed by COVID-19. And future generations will, hopefully, remember 2020 as the year that changed the course of history for the betterment of humanity. Let’s remember that April 22nd, 2020, which may end up being the middle point of the pandemic timeline, marks the 50th anniversary of Earth Day, a day that started a global revolution to counter the effects of the last industrial revolution. And now, its anniversary will mark a new chapter in the fight to save our planet, our animals, and our way of life. It is not only the children who will be rising up for change. It will be everyone for everyone.

To face the challenges ahead, remember that you are not alone. COVID-19 is uniting us like never before. If you find yourself in need of outsider advice, to either realign your brand strategy or design your forward-thinking digital strategy, I am here to help. Simply reach out here or on social media. Let’s connect, and together, let’s design a better version of your brand experience so that you may better connect and engage with the emerging new luxury consumer.

A LITTLE ABOUT ME


Trained as an information specialist by the Canadian Navy, my career in luxury was fortuitous, and it started in 2005 when I stepped aboard my first superyacht. Serving billionaires and celebrities while traveling the world for multiple years allowed me to gain a great deal of knowledge on the world leadership mindset or the UHNWI mindset. I then reaffirmed this knowledge on land while embracing the role of personal assistant to high-net-worth entrepreneurs for several years.

In 2011, I moved from the physical to the digital realm of luxury and launched LuxeInACity, a digital magazine showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated me as their fifth favorite luxury travel blogger. This was the era prior to bots and marketing automation, and by applying the skills learned in the Navy, my team and I were able to grow our community fan base to over 60,000 members.

In 2013, I co-founded Agence Luxury, a digital marketing agency catering to the superyacht, luxury travel, and luxury goods industry, overseeing several aspects of our client’s digital branding strategies. Designing brand narratives, building websites, creating content for blogs and social media, overseeing influencer programs, and implementing marketing strategies was our expertise.

And for the last seven years, I have had the privilege of working remotely while exploring America, driving from Canada to the tip of the Americas in Argentina, exploring the luxury offering from one country to the next, and finally returning home on the before last flight linking South America to Canada. The journey allowed me to explore the new emerging vision of luxury, one that is no longer fixed on conspicuous consumption but rather one that is embodied by our need for self-actualization.

It was during the last few years of this once-in-a-lifetime adventure that I decided to leave my award-winning luxury travel blog behind in order to travel for myself and not for the likes of social media as I opted to stay away from the rise of Instagram influencing. This choice gave me permission to stop speaking, to become silent and instead to start listening to the social conversation surrounding luxury and luxury travel. This personal pause also granted me the time needed to develop a new futuristic philosophy of luxury, a philosophy that I am now proud to share in the New Luxury Branding online course and through consulting services.

IF YOU ARE LOOKING FOR ASSISTANCE, HERE IS HOW I CAN HELP YOU

In business as in life, it is important to surround ourselves with individuals who complement us. If you feel that the need to bounce ideas with someone outside your current network who is focused on the New Luxury mindset, please do not hesitate the reach out, and we can schedule a 30-minute conversation to see if our first brainstorm ignites a new set of ideas in you. From there, we can decide how we can cooperate to bring your brand experience to a new level.

Here are just a few ideas of how my team and I can help you to not only survive but thrive in a post-pandemic world.

UNDERSTAND THE AFFLUENT MINDSET

DESIGN YOUR LUXURY STRATEGY

ELEVATE YOUR BRAND EXPERIENCE

REACH LUXURY CONSUMERS

STRENGTHEN YOUR PERSONAL BRANDING

GROW YOUR SOCIAL MEDIA FOLLOWING

ENGINEER YOUR CONTENT STRATEGY

BUILD YOUR NEW WEBSITE

READY TO CONNECT? REACH OUT TODAY.

OR CONNECT WITH ME ON LINKEDIN HERE...