As a luxury consultant with a futuristic world view, my mission is to guide forward-thinking luxury brands in their digital transformation towards the values of New Luxury so they can achieve long-term financial growth without harming our planet and our communities. This is why I designed the New Luxury Framework, a system based on a set of 12 Anti-Value to Value transformation steps.

I believe that New Luxury can be the finest expression of humanity in a world that is increasingly being revolutionized by technology. I see the future of luxury lead by those who hold the knowledge of high-craftmanship in their hands, yet I see these hands connected globally by digital technologies.

If time permits, and before exploring the ideas behind the New Luxury Framework, please feel free to get to know me a little more here.


Trained as a naval information specialist (Naval Intelligence) in the Canadian Navy, I began my career in luxury in 2005 aboard superyachts, working for Russian, Canadian and American billionaires, and celebrities. After nearly a decade at sea, I stepped ashore to embrace the role of personal assistant to high-net-worth British and Canadian entrepreneurs.

Seeking both freedoms of time and mobility, I launched LuxeInACity in 2009, a digital platform showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated me as their fifth favorite luxury travel blogger.

As a response from the community, I co-founded Agence Luxury in 2013, a digital marketing agency catering to independent luxury brands. Although the agency was growing with its new office in Milan’s fashion district, a series of events left me questioning the meaning of luxury and its impact on our globality. In 2016, I decided to return to my roots as a nomadic world traveler to find my own version of luxury.

Now, two years later, standing proudly behind my nickname, and with a power house team of independent luxury consultant by my side,  I hope to redefine the future of the luxury industry for the betterment of our global community by providing consultancy services to forward-thinking luxury brands.


We find ourselves at a point on the luxury timeline where experience and feeling matter more than prestige, logos, and pedigree. Choice is now in the hand of time-deprived consumers who demand to absorb the beauty of the present moment. In this new context, luxury can be defined as the feeling of time, passing almost at a stand-still, filled with unexpected emotions and experienced through all senses. In essence, the richest most luxurious experiences come when we fully embrace the moment of time effortlessly passing by. And what this means for anyone trying to promote a luxury product or service is simple:

Master extraordinary moments of time in space to perfect the feeling of luxury.

– Roxy Genier –


Over the years, my team and I have partnered with many luxury brands on various projects, sometimes as a luxury consultant, others as a luxury influencer.

A few of these prestigious luxury brands include:

Yachting:  Feadship, MY Starfire, Yacht Premiere, Boat International, CharterWorld, CharterFleet, Yacht Charter Fleet, Quadski, Monaco Yacht Show, Cannes Festival de Plaisance, Fort Lauderdale Boat Show, Clipper City.

Luxury Transportation: Porsche America, Presidential Aviation, Rovos Rails, Blue Train, Belmond British Pullman, Golan Heights ATV Tours.

Luxury Hotels: Emirates Palace, Ritz-Carlton South Beach, Amanpulo, The Lowry,  The Goring, St James Manor, Dock House, Lanzerac Estate, Grootbos, Robberg Beach Lodge, Dar Layyina, Kurland Hotel, Gondwana Game Reserve, Crimson Resort & Spa, The Wellesley, Radisson Blu Bucharest, Cheval Three Quays, The Ampersand Hotel, Athenaeum Hotel, The Metropolitan COMO, Argentario Resort, Copenhagen Admiral Hotel, La Cours des Loges, Hotel Metropole Geneve, Sofitel Marseille Vieux-Port, La Foce, Hotel Chatwal, Hotel Le Soleil, Hotel Felicidad, ChicaBrava, Marriott Rewards, Itz’ana Resort and Residences, Ka’ana Belize, F-Escapes, Palm Beach Marriott, Wynn Resorts, No 5 Boutique Art Hotel, Hawksmoor House, Webersburg, Villa Caemilla Luxury Boutique Hotel, Colona Castle, Rhino River Lodge, Cape View Clifton, Tintswalo Atlantic, Crystal Towers Hotel and Spa, Machaba Camp, De Graaff Grassland Bushman Lodge,  Ammazulu African Palace, Cathedral Peak Hotel, Thamalakane River Lodge, Heritage Le Telfair Golf & Spa Resort, The Oyster Box Hotel, the Cape Royale Luxury Hotel and Spa, Coco Privé, L’Albergo Della Regina Isabella, Crowne Plaza – The City, Villa Ducale, Hotel Ziggurat Guernsey, Townhouse Hotel Manchester, Hotel Thoumieux, Chateau Saint-Martin, Travelopo, Villa Puerto Pollenca Deluxe, KaDeWe Berlin, Malmaison Hotel, Baglioni Hotel London, Memmo Alfama, Hotel Warsaw, Farol Hotel, Palacete Chafariz D’El Rei, Hilton Sofia, Hotel Barcelona Catedral, One Aldwych, Macdonald Portal Hotel Golf & Spa, The May Fair Hotel, 11 Mirrors Kiev, Hotel Alfavito,  SwellWomen’s Surf & Yoga Retreats, Hermitage Club, Mandarin Oriental Miami, Ritz Residence Montreal, Belmond Charleston Place, Estate Managers Coalition, 1901 Andaz Hotel, Beverly Hills Hotel, Hopkins Bay Belize, La Cure Villas, Inn at Cuckolds, Modern Honolulu, Wellness Hotels Israel, Le Riad Hotel Cairo, Premier Le Reve Hotel & Spa, Mendeli Street Hotel, Half Moon Jamaica, La Posada del Angel,

Restaurants: L’Atelier de Joel Robuchon, Quilon London, D.O.M Sao Paolo, Cavalli Club Dubai, Dash Restaurant, The Plettenberg, OYO Restaurant, The Homestead, Mount Nelson, Webersburg Bistro, Haute Cabriere, Wedgeview Spa, Sevruga Restaurant, Makaron Restaurant, Reuben’s Restaurant, Aubergine Restaurant, Towers Restaurant, Le Coupe-Chou, 7 Portes, Brasserie Chavot, Bombay Brasserie, Polo Bar, Ethos, Simpsons Birmingham, Michael Caines Abode, Manchester House, Gusto, Galvin LaChapelle, Geranium, The Artist Bucharest, Inamo St James, Steirereck, Eat Restaurant, Little Social, Barnyard Restaurant, DamaDama Restaurant, Osteria Francescana, Le Lido Paris, El Celler de Can Roca, Dill Restaurant, Fiskfelagio Restaurant, Heston Blumenthal, Bikinis Barcelona,  Cafe L’Epicerie, Shangri-La at The Shard, Tocqueville, Kosaka, Brushstroke, Pampano, Juni Restaurant, Hakkasan New York, Maille Boutique, Todd English Food Hall, Rose’s Luxury, Galli Restaurant, Oak Tavern, Table No 10, Le Parfait Paris, La Mar by Gaston Acurio, BV’s Grill, Washington Market Tavern, Eleven Madison Park, MO Bar + Lounge, Big Smoke Burger, Calexico Restaurant and Food Carts, Bocca Di Bacco, Greak Tribeca, District Commons, Almayass Restaurant, Alma Cocina, Mio Washington D.C., Maya Restaurant, Restaurant Rouge, Oya Restaurant, Bistro One LR, Circolo 45 NYC, Junoon NYC, Acadiana, Mix Lounge & Restaurant,  Lady Kookie Biscuiterie, Mir Montreal, Port Said Tel Aviv, Mazina Dubai, Eat With Tel Aviv,  Sake No Hana, Caramel Lounge Dubai, Maison Bagatelle, At.Mosphere Lounge, Tori No Su, Brasserie Angelique, Pelican Grill and Scotchies

Spas: Botanique Spa, Bloom Forest Spa, Seven Colours Spa, The Spa at the Twelve Apostles, Milk and Honey Boutique Spa, Librisa Spa, Lush Spa, Six Senses Spa, Tabacon Hot Springs Hotel & Spa, Lakeview Wellness Centre & Spa, Talise Ottomon Spa, Ananda Spa


Since 1998, I have been roaming the world in search of new adventures.  As a luxury travel expert, my travels have brought me to 75 countries and have spanned over 170 months of discoveries.

Some of my most amazing adventures include:

  • Road tripping from Canada to Argentina on the Pan American Highway for 35 months. (50,000 km – Canada, USA, Mexico, Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, Peru, Bolivia, Chile, Argentina). Trip in progress;
  • Sailing the Intracoastal Waterways, a series of lakes, canals, and rivers that connect Montreal to Miami, on a 33′ Kelsall catamaran with my father for 2 months (3000 NM – Canada, USA);
  • Working aboard prestigious superyachts owned by Russian billionaires, American celebrities or successful entrepreneurs for 40 months. (40,000 NM – Caribbean, USA, Mediterranean, North Sea, Seychelles, Maldives, Thailand);
  • Working as a personal assistant to ultra-high network individuals while traveling the world for 30 months. (50+ flights – Caribbean, Canada, USA, and Europe);
  • Working in the Canadian Naval Reserve (aka Navy) aboard destroyers and minesweepers or as a Naval Intelligence specialist for 36 months. (20,000 NM – Canada and the USA);
  • Backpacking through South East Asia for six months. (5,000 km – Thailand, Laos, Vietnam, Cambodia, Laos, and Taiwan);
  • Sailing the Caribbean on a catamaran with my father for six months. (5,000 NM – USA, Bahamas, Cuba, Mexico, and Belize);
  • Backpacking through Central America for three months. (3,000 km – Costa Rica, Panama);
  • Living on a Princess Cruise ship for three months as a guest (30+ ports of call – Caribbean, United Kingdom, and the Mediterranean);
  • Backpacking solo through Europe for four months (5,000 km – Turkey, Latvia, Ireland, Sweden);
  • Living as an expat in Milan for ten months while going on numerous side trips. (Morocco, Spain, Slovenia, United Kingdom, France, Sweden, Switzerland, Portugal, Lebanon);
  • Road tripping solo around the Great Lakes of North America (7,000km).


Nominated as Top 10 Luxury Travel Blog by USA Today and 10 Best.

Nominated as One of Quebec’s Top 25 Emerging Entrepreneurs at C2MTL, a creative + commerce conference hosted by Sidlee & Cirque du Soleil.

Nominated as Best Luxury Blog by Pursuitist.

Nominated as Top 40 Luxury Blogs You Need to Follow in 2017  by the Lux Authority.

Nominated as Top 50 Luxury Travel Blogs by Upstyle Travel.

Nominated as Top 100 Luxury Travel Blogs by Feedspot.

Nominated as Best Travel Blog by The Luxe Insider.

Nominated as Top 8 Luxury Travel Blogs That Take You Off the Beaten Track by Rush My Passport.

Recommended as a favorite luxury website by Luxury Activist.

Featured in the Little Black Book on Traveling by Ligne Magazine.

Nominated as Best Luxury Blog in Most Relevant Luxury Media Content in the World by Mosnar Communications.

Nominated as Top 50 Luxury Blogs on

Nominated as Top 10 Luxury Lifestyle And Luxury Travel Blogs by Paramount Business Jets.

Nominated as Best Luxury Travel Blog and Lifestyle Travel Sites by OOA World.

Featured as Top 25 influencer for #luxury on WeFollow.

Featured as top Luxury Travel Blog Pick by Nezasa.

Featured as one of the Luxury Travel Blogs You Must Read This April on The Luxury Editor.

Nominated as Best Luxury Travel Blog by Credit Donkey.

Nominated as Best Content Marketing Agency in Quebec by Sortlist

Now that you know me better as a luxury consultant…