HI. I'M ROXY GÉNIER

NEW LUXURY CONSULTANT

LET'S TALK NEW LUXURY


Welcome to the era of New Luxury. As we fully embrace the changes brought on by the new technological revolution, we find ourselves at a point on the luxury timeline where experience and feeling matter more than prestige, logos, and pedigree. Choice is now in the hand of time-deprived consumers who demand to absorb the beauty of the present moment. In this new context, luxury can be defined as an aesthetic experience that makes us feel alive and expressed by a feeling of time filled with unexpected emotions and experienced through all senses.

As a luxury consultant who lives in the future while roaming the world as a nomad, I believe that New Luxury can be the finest expression of humanity in a world that is increasingly being revolutionized by technology. I see the future of luxury lead by brands who hold the knowledge of high-craftmanship in their hands and who create one-of-a-kind experiences that make us feel alive, yet I see these brands connected to a global audience using digital technologies.

And you? What do you see?

A LITTLE ABOUT ME


My career in luxury was fortuitous, and it started in 2005. Trained as an information specialist in the Canadian Navy, I stepped aboard my first superyacht as a new way to experience our oceans. Serving billionaires and celebrities while traveling the world allowed me to gain a great deal of knowledge on the world leadership mindset or the UHNWI mindset. I then reconfirmed this knowledge on land while embracing the role of personal assistant to high-net-worth entrepreneurs.

In 2011, I moved from the physical to the digital realm of luxury and launched LuxeInACity, a digital magazine showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated me as their fifth favorite luxury travel blogger. And in 2013, I co-founded Agence Luxury, a digital marketing agency catering to the superyacht, luxury travel, and luxury goods industry, overseeing several aspects of our clients digital branding strategies. Designing brand narratives, building websites, creating content for blogs and social media, overseeing influencer programs, and implementing marketing strategies was our expertise.

Since 2016, I have been on a mission to better understand the changing landscape of luxury, one that is irreversible due to the proliferation of digital technologies. Through intense research, interviews, and real-world experience, I designed the New Luxury Branding Framework, a framework that is meant to assist brands in their transformation towards New Luxury, which is becoming the future of luxury.

LET'S TRANSFORM YOUR BRAND INTO A NEW LUXURY BRAND.

Let me take the guesswork out of New Luxury so your brand can sustainably grow using the powers of digital storytelling. With the New Luxury Branding Framework, you will confidently own your digital footprint by showcasing your brand’s inner strenghts. How can I serve you?

DESIGN YOUR LUXURY STRATEGY?

ELEVATE YOUR BRAND EXPERIENCE?

REACH LUXURY CONSUMERS?

OR SOMETHING UNIQUELY YOU?

LET ME KNOW. REACH OUT TODAY.

OR CONNECT WITH ME ON LINKEDIN HERE...