As you will see by reading below, I live a life full of adventures while working for some of the richest people in the world or for some of most influential luxury brands in the world. Some will say that I am crazy to travel the world while offering my services as a consultant, but after being on the road for nearly 170 months, I can assure you that being nomadic brings out the best in me.

Traveling the world allows me to discover trends in one part of the world that could easily be applied and be successful in another. Our world is becoming smaller by the minute, and as a global citizen, I am keeping the pulse on everything luxury from Montreal to Beirut via Buenos Aires to ensure that I teach and share forward-thinking ideas.


Trained as a naval information specialist (Naval Intelligence) in the Canadian Navy, I began my career in luxury in 2005 aboard superyachts, working for Russian, Canadian and American billionaires, and celebrities. After nearly a decade at sea, I stepped ashore to embrace the role of personal assistant to high-net-worth British and Canadian entrepreneurs.

Seeking both freedoms of time and mobility, I launched LuxeInACity in 2009, a digital platform showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated me as their fifth favorite luxury travel blogger.

As a response from the community, I co-founded Agence Luxury in 2013, a digital marketing agency catering to independent luxury brands. Although the agency was growing with its new office in Milan’s fashion district, a series of events left me questioning the meaning of luxury and its impact on our globality. In 2016, I decided to return to my roots as a nomadic world traveler to find my own version of luxury.

Now, two years later, standing proudly behind my nickname, I share my findings in a series of online courses tailored to those who want to redefine the future of the luxury industry for the betterment of our global community.

I am is also available to select startups as a mentor and brands as an independent consultant to guide them towards the ideas of New Luxury.


We find ourselves at a point on the luxury timeline where experience and feeling matter more than prestige, logos, and pedigree. Choice is now in the hand of time-deprived consumers who demand to absorb the beauty of the present moment. In this new context, luxury can be defined as the feeling of time, passing almost at a stand-still, filled with unexpected emotions and experienced through all senses. In essence, the richest most luxurious experiences come when we fully embrace the moment of time effortlessly passing by. And what this means for anyone trying to promote a luxury product or service is simple:

Master Extraordinary Moments of Time in Space to perfect the feeling of luxury.

– Roxy Genier –


Join me if you are.