PERFECT YOUR LUXURY
LUXURY CONSULTING
DESIGNED FOR LUXURY BRANDS
Luxury consulting: the responsibility to influence the world of luxury by bringing forward-thinking ideas to drive growth and empower innovation in high-craftmanship brands. I believe luxury consulting requires a philosophical mindset with first-hand knowledge of global living because it is in experiencing every facet of life that we get to truly understand the luxury experience.
Therefore…
After serving my country (Canada) aboard destroyers and minesweepers as an intelligence specialist, after serving UHNWI aboard superyachts and as a personal assistant to better understand the “world leadership mindset”, after leading the way as one of the first digital luxury influencers with LuxeInACity.com, and after designing or simply sharing the stories of hundreds, if not thousands of luxury brands, I now stand proud behind my nickname providing luxury consulting services to forward-thinking luxury brands, guiding them in their digital transformation by focusing on the human side of the luxury experience.
CONNECT IDEAS, PEOPLE & BRANDS
TO DESIGN NEW LUXURY EXPERIENCES
LUXURY CONSULTING METHODOLOGY
STRATEGY
Strategy is both art and science, math and music, future and past. Its where the right brain meets the left. Where a solid plan provides the structure for the choreography of communication. Making mindful plans that are purpose driven and committed to long term growth is what luxury consulting is all about.
BRANDING
Strengthening that connection of purpose and place through branding is such a vital step – even before we commit to a digital transformation or to design a New Luxury experience. A luxury brand needs vision, purpose, values and once it goes out into the world it requires consistency and connective power.
STORYTELLING
Storytelling is one of the most ancient art forms, and when we tell the right stories – it can ripple across the world. If we choose the right digital storytelling platforms, a local brand can connect with a global audience without expending its physical footprint.
LUXURY MARKETING
True luxury marketing must unravel and recognize the very essence of their audience. A luxury brand must speak a certain language – one that pays heed to the rhythm of how high net worth individuals move through the world.
BUSINESS DEVELOPMENT
For growth to take place, it is always best coming from a place of positive creativity with an immersive approach that combines offline and online methods to bring the right consumers to the digital or the physical showroom.