TRANSFORM YOUR BRAND EXPERIENCE

INTO ONE OF NEW LUXURY


Never has there been a better time for independent brands to become irresistible in the eyes of luxury consumers.

In this era of global conglomerated dominance, the luxury experience market has become saturated with sameness. Uniformity as a form of cross-cultural unification has left us wanting more. And as consequence, once we have experienced several of these extremely similar so-called luxury experiences throughout the world, we become numb to the standardization and seek something that makes us feel alive.

As someone who has traveled the world to over 75 countries over the course of 170 months in search of her own definition of luxury, I can attest that many manicured luxury experiences leave me unfulfilled. I believe that what I should experience in The Bahamas should be completely different than what I should experience in Dubai. Yet, I walked through the exact same luxury hotel complex in both locations. The duplicated resort left me wondering why anyone would want to experience the sub-par version of the original, especially when the choices in luxury travel are almost unlimited.

I believe that, to not only survive but thrive, brands of the future will need to shape time and space into experiences that embrace three realities (digital, virtual and physical) while at the same time connecting our human realities (inside, outside) together by including Extraordinary Moments of Time in Space (EMTS), or moments of distinctiveness captured by our human brain in the form of sensorial memory markers.

Realities are blurring, yet, we remain human.

And when we experience extraordinary moments of time in space, we redefine the way we see the world.

Because such moments make us feel alive in a way that typical moments don’t.

And when we feel alive, we remember.

And when we remember, we share with others.

Making such experiences the hallmark of New Luxury.

WE RELIVE AN EXPERIENCE IN MEMORIES OR DREAMS.


If you have made it this far, it means that you are curious to know more about how, together, we can transform your brand experience into one of New Luxury.

To build on your curiosity, I offer you a collaboration process that will take you from the unknown to the known in very easy steps. I believe we must first build trust and confidence in our rapport before we can embark on a transformation journey together. Obviously, you may want to accelerate the process but know that…

time is never of the essence when talking New Luxury.

Therefore, the following transformative journey can typically be completed within a few months.

Here are the five steps.

STEP ONE


THE FIRST CONTACT - LET'S SEE IF WE "FIT"


You might have read some of my blogs, or heard about me from a colleague, but a few questions remain unanswered. To initiate a collaboration, I recommend we start with a 30 min call where we will take 15 minutes to talk about your brand and another 15 min to talk about what I can do for you. There is no cost associated with this conversation, but do keep in mind that this “Fit” call will not give you any answers as to how to transform your brand experience into one of New Luxury. It is meant to break the ice.

STEP TWO


THE MINI-INTERVIEW - LET'S OPEN THE CONVERSATION


If you are satisfied with our first contact and want to discover more, the next step involves the completion of a mini-interview. Through a series of no more than 15 targetted questions, I will ask you to open up to me about your brand vision so that I can understand what makes your version of luxury truly unique. This step is completed in solo, in the privacy of your office or home, so that you can dig deep inside you to find the right answers. With this mini-interview, you will be asked to go back to your roots, to find the meaning behind your quest to build a successful brand by writing down the principles and values that define the authentic version of your brand. This step is usually completed within one to two weeks.

STEP THREE


THE FIRST IMPRESSION - LET'S IDENTIFY YOUR NEEDS


Once you feel comfortable with your answers, and feel the desire to proceed on your transformative journey, you will be asked to book an Initial Consultation Session. Prior to this session, I will review your mini-interview and browse your digital assets to get a first glance at your current brand experience, trying to highlight the major moments in your customer journey. We will then discuss my initial findings in our one-hour long conversation.

In essence, this Initial Consultation Session, priced at $300, is meant to give you that sense of direction and help you determine if I am the right luxury consultant to advise on your transformation.

BOOK A CONSULTATION

STEP FOUR


THE AUDITING - LET'S ANALYSE THE LUXURY EXPERIENCE


If you loved what we talked about in our Initial Consultation Session, and want to continue on the transformative journey, the next step includes an Experience Audit.

An Experience Audit is designed for founders of independent brands who need to better understand what customers see and feel when they experience their brand in both time and space for the first time as well as what they recall from memory months later. It defines the moments in time and space that create your branded luxury experience.

Typically, the auditing process takes between four to 16 weeks to complete, and cost ranges from $2,500 for a simple digital luxury experience audit of a new startup to $30,000 for a more complete wraparound audit of an established luxury brand. You will receive a complete report via email, and, once you have marked your questions, we will review everything together.

STEP FIVE


THE CONSULTING - LET'S TRANSFORM THE LUXURY EXPERIENCE


Once I submit my Experience Audit report, you will have yet another choice. You can either continue your transformative journey without me, implementing the findings of my analysis at your leisure, with or without an external team. Or, you may opt to keep me close by to oversee the transformation with you and your team.

To be one of the few to have me on speed dial, you will be asked to pay a retainer fee for the selected number of hours/days/weeks of consultancy services in advance. This will ensure that I will always be available to answer your call when you need me the most. Isn’t that why you would need a private luxury consultant to oversee your brand transformation anyway?

Now that you better understand how we can collaborate together to transform your brand experience into one of New Luxury, the only question that remains is…

When will you start the transformation?