LET'S TALK LUXURY EXPERIENCE

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DESIGN EXTRAORDINARY LUXURY EXPERIENCES

Learn how to design luxury experiences that connect with the affluent community, a community that lives a life full of extraordinary moments of time in space.

STARTS

September 16th, 2019

TIME

12 weeks
Study time 4h-7h/week

PRICE

$2,000

WHY TAKE THE "LET'S TALK LUXURY EXPERIENCE" COURSE?

Roxy Genier - Luxury Experience - Future of Living

PREPARE YOURSELF FOR THE FUTURE OF LIVING

This unique course offers you the opportunity to learn the skills needed to design a luxury experience fit for the 21st century, a century that will push us towards a new state of living. As the lines between physical, digital, and augmented realities are blurring, the luxury consumer of the future will experience luxury across new frontiers. Those who embrace the transformation will lead the way of the industry.

Roxy Genier - Luxury Experience - Engaging Community

REAL-WORLD EXAMPLES, WORLD-CLASS CURRICULUM

Since luxury represents an entire ecosystem of industries, we have invited leading luxury professionals from fashion to travel, from dining to leisure, to share their knowledge of the luxury experience. The result is a curriculum that stands out from the rest.

Roxy Genier - Luxury Experience - World-Class Curriculum

JOIN AN ENGAGING COMMUNITY

Draw inspiration and insider knowledge from a dynamic student community, a community that shares the best luxury experiences from every corner of our world. As we march together towards a state of global luxury living, those who want to design world-class luxury experiences will be better prepared with a network of like-minded professionals to support their efforts.

Roxy Genier - Luxury branding - Advance Your Career

ADVANCE YOUR CAREER

The Let’s Talk Luxury Experience course is designed to ensure your long-term success in the luxury industry by giving you the frameworks needed to design a luxury experience fit for the luxury consumer of the future. As we continue to shift towards a digital transformation, these frameworks will give you an edge over the competition who have not embraced our new reality.

WHO IS THIS COURSE FOR

Roxy Genier - Luxury Professionals - Students

Beginners AND advanced luxury students who want to study best-in-class luxury experiences to learn how to effortlessly connect with luxury consumers of the futrue. You understand that you can learn a lot from taking inspiration from those who already excel.

Roxy Genier - Luxury Professionals - Luxury brand management

Professionals who want to perfect how and when they present their luxury brand to luxury consumers. You believe in building strong relationships and need help understanding the current luxury touchpoint landscape.

Roxy Genier - Luxury Professionals - Luxury startup entrepreneurs

Entrepreneurs who understand that they are competing against luxury conglomerates yet they have limited resources. You need to find ways to build loyalty within your niche audience by taking your fans on an experiential journey that is one-step above the best.

Roxy Genier - Luxury Professionals - self-learner

Self-learners who simply love everything luxury. This curriculum caught your eye and you want to learn everything about the luxury experience and the customer journey.

WHAT YOU WILL LEARN

THE INVITATION

THE SET UP - Roxy Genier - Let's Talk Luxury Experience ICON - online luxury course

You will learn:

  • the importance of defining the vision of any journey to ensure that your customer’s precious time is well-spent from start to finish and beyond;
  • the way to design an offer that speaks to your customer’s values, dreams, and aspirations by connecting intangibles and tangibles together for a wraparound luxury experience;
  • the importance of properly defining the guest list to ensure that the exclusivity of experience access is respected; and,
  • the choices of actors, partners, and players who will represent your brand throughout the journey as a luxury experience should be crafted and hosted by only the best.

THE CHOICES

THE CHOICES - Roxy Genier - Let's Talk Luxury Experience ICON - online luxury course

You will learn:

  • the choice of marketing channels that will lead your guest from awareness to interest to attendance to social sharing to loyalty;
  • the choices in both verbal and visual, that need to be carefully crafted to inspire your invitees to interact with your invitation and your experience offer;
  • the choices in technologies to seamlessly integrate an effortless experience for both employees and guests;
  • the choices in the location whether digital or physical, accessible or remote to inspire the discerning customer; and,
  • the choice in access, speed, flow and wait and how you can create enhanced anticipation by carefully designing the pre-event journey.

THE FRAMEWORKS

THE FRAMEWORKS - Roxy Genier - New Luxury ICON - online luxury course

You will be given a series of frameworks inspired by real customer journeys designed by leading luxury brands to explore and take inspiration from when designing your next pre-experience campaign.

THE LEARNING PROJECT #1

LEARNING PROJECT - Roxy Genier - Online luxury course

You will be given a learning project to link together the first three modules – the setup, the choices, and the frameworks. The project should take up the 10 hours to complete and is required to receive the course certificate of achievement.

THE JOURNEY MAP

THE JOURNEY MAP - Roxy Genier - Let's Talk Luxury Experience ICON - online luxury course

You will learn:

  • the emotional journey map and how to understand what your customers might feel at every touchpoint;
  • the way a brand can conceptualize the luxury experience through a carefully thought out touchpoint architecture and touchpoint mix;
  • the different types of information you may want to consider in your journey map (tasks, questions, touchpoints, emotions, weaknesses, influences, etc.); and,
  • the importance of focusing on the details to deliver an extraordinary experience to such a discerning clientele.

THE MOMENTS

THE MOMENTS - Roxy Genier - Let's Talk Luxury Experience ICON - online luxury course

You will learn:

  • the importance of designing extraordinary moments of time in space (EMTS) to connect on a deeper level with affluent consumers in a world where realities are blurring at a rapid pace;
  • the importance of building real relationships, in different realities, to create an emotional connection between brand and guests and ensure future success;
  • the entertainment, sensory and conversational factors that can elevate any luxury experience; and,
  • the importance of micro-moments and shareable moments in an omnichannel world.

THE FRAMEWORKS

THE FRAMEWORKS - Roxy Genier - New Luxury ICON - online luxury course

You will be given a series of frameworks inspired by real customer journeys designed by leading luxury brands to explore and take inspiration from when designing your next experience campaign.

THE LEARNING PROJECT #2

LEARNING PROJECT - Roxy Genier - Online luxury course

You will be given a learning project to link together the second three modules – the journey map, the moments, and the frameworks. The project should take up the 10 hours to complete and is required to receive the course certificate of achievement.

THE NOISE

THE NOISE - Roxy Genier - Let's Talk Luxury Experience ICON - online luxury course

You will learn:

  • the importance of pre-planning the post-event follow-up plan to further engage the conversation around the event and the brand;
  • the importance of data to measure KPIs (key performance indicators) and to better understand the business outcome of any branded activity;
  • the importance of adjusting your “ideal guest” persona or your next offer to ensure the success of future branded experience; and,
  • the ways and technologies used by a brand to measure the noise surrounding an experience in terms of the number of participants, social media activity (the buzz), press coverage, website traffic, operational costs, lead generations, customer satisfaction, business impact, revenue and more.

THE MEMORIES

THE CASE STUDIES - Roxy Genier - Let's Talk New Luxury ICON - online luxury course

You will learn:

  • the interconnected neuron activities, the mechanics of consumer memory, and how everything we believe to be true are in fact memories of past-events;
  • the importance of post-experience memories as a way to maintain the brand-customer relationship alive and how brands can use cued recall techniques to deepen the relationship;
  • the importance of memories on building brand salience, the degree in which a brand is thought about when customers make consumption choices;
  • the importance of performing a post-experience memory audit to further develop the brand’s capacity to better design extraordinary moments of time in space (EMTS); and,
  • the importance of luxury brands to invest in marketing campaigns that target the ‘remembered or memory self’ rather than always focusing on the ‘experienced self’ to drive an increase in sales.

THE FRAMEWORKS

THE FRAMEWORKS - Roxy Genier - New Luxury ICON - online luxury course

You will be given a series of frameworks inspired by real customer journeys designed by leading luxury brands to explore and take inspiration from when designing your next post-experience campaign.

THE LEARNING PROJECT #3

LEARNING PROJECT - Roxy Genier - Online luxury course

You will be given a learning project to link together the last three modules – the noise, the memories, and the frameworks. The project should take up the 10 hours to complete and is required to receive the course certificate of achievement.

WHAT YOU'RE GOING TO GET

Roxy Genier - Luxury Course - Insightful Knowledge

Insightful knowledge to distinguish yourself amongst industry peers.

Roxy Genier - Luxury Course - Unlimited Access

Unlimited access to the course content so that you can always come back to refresh your memory.

Roxy Genier - Luxury Course - Facebook Community

A private Facebook group of forward-thinking peers to help you drive luxury towards a better future.

Roxy Genier - Luxury Course - Frameworks

A set of frameworks, worksheets, and tools to use throughout your luxury career.

Roxy Genier - Luxury Course - Course Certificate

A certification of achievement to show off your new skillsets on LinkedIn and in your CV.

Roxy Genier - Luxury Course - Sense of Direction

Walking away with a new sense of direction.

WHAT YOU MAY WANT TO KNOW

Our online courses are delivered by distance learning through a dedicated platform at courses.roxygenier.com. Once registered, you will be given access to the platform a week before the course start date, so you may familiarize yourself with the platform.

Available online via your secure student login at courses.roxygenier.com. The modules provide the basic knowledge for the whole course and will be delivered, week by week, according to a 12-week schedule. Each module is designed to be self-contained with an additional reading list where applicable.

Students agree not to access the Course Material for any reason other than for your personal use and solely for the purpose of study. Students agree not to distribute any part or parts of the Course Material in any medium without Roxy Génier’s prior written authorization. On accessing the course material all fees under this agreement become payable.

Our courses are conducted in English, in verbal and written format. However, support can be provided in both French and Spanish depending on the student needs.

This online course is delivered over a period of 12 weeks. The modules are available to students thereafter via the hosted platform, so you may always refer back to the information when needed.

We recommend 4-7 hours of study time per week, with additional time being set aside for completing the learning projects, but since the modules will be available to you on an ongoing basic, you can take all your time to complete the modules.

Three learning projects per course give the students the opportunity to dig deeper into their newly acquired knowledge. Assignments must be completed within 60 days of the course finish date to receive the course certificate.

Some modules contain self-assessment questions designed to help candidates consolidate their knowledge.

Students will be given access to a private Facebook group to share their knowledge, ask questions and connect with fellow students. Non-compulsory webinars will be held for additional support. Students will be given the time and date via the course platform and via the private Facebook group.

This course is priced at USD$2,000. Exclusive offers are available to select groups of students. Please email us at edu@roxygenier.com to see if you qualify for a student discount.

Payment must be made upon application either via the RoxyGenier.com website using both PayPal or your preferred credit card. If you prefer to register manually, you can send us the Enrollment Application form available here and pay by either wire transfer, email transfer (Canadian participants only) or credit card.

Available for group registrations. Please contact edu@roxygenier.com for details.

Cancellations can only be made in writing with more than a week’s notice before the course or workshop start date. Course fees less an administration fee of USD$30 for each workshop and USD$50 for each online course will be refunded. After, the student becomes liable for all course fees due.

We record your personal information when you contact us and use this to manage registration, study, examination and other services. Your data will never be given or leased to third parties

For matters relating to enrolment, payment or fees, change of enrolment details, please contact edu@roxygenier.com or schedule a Q&A session with us using the calendar provided on this page.

QUESTION? TALK TO US.


ABOUT THE INSTRUCTOR

oxy-Genier-Luxury-Consultant

Roxanne Génier is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries over the course of 170 months.

Trained as a naval information specialist in the Canadian Navy, Roxanne began her career in luxury in 2005 aboard superyachts, working for Russian, Canadian and American billionaires and celebrities. After nearly a decade at sea, she stepped ashore to embrace the role of personal assistant to high-net-worth British and Canadian entrepreneurs.

Seeking both freedoms of time and mobility, Roxanne launched LuxeInACity in 2011, a digital platform showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated her as their fifth favorite luxury travel blogger.

As a response from the community, Roxanne co-founded Agence Luxury in 2013, a digital marketing agency catering to independent luxury brands. Although the agency was growing with its new office in Milan’s fashion district, a series of events left Roxanne questioning the meaning of luxury and its impact on our globality. In 2016, she decided to return to her roots as a nomadic world traveler to find her own version of luxury.

Now, two years later, standing proudly behind her nickname, Roxy shares her findings in a series of in-person workshops and online courses tailored to those who want to redefine the future of the luxury industry.

Roxy is also available to select startups and brands as an independent consultant.

YOU'VE MADE IT THIS FAR

If you’re passionate about the luxury experience…
If you can’t wait to master the feeling of time in space…
It means you are ready to participate in this online course.
So believe in your passion.
And gift yourself the experience you deserve.

ENROLL TODAY