INTRODUCING

DIGITALIZE YOUR LUXURY

A ONE-YEAR MENTORSHIP PROGRAM FOR LUXURY STARTUPS

Digitalize Your Luxury is a one-year mentorship program by Roxy Génier & friends designed to help artisans, services providers and experience benefactors like you build a successful luxury brand that connects with the affluent consumer of the future.

It all starts with your version of luxury.

You have spent years perfecting your craft to become a purveyor of luxury.

And now, you are ready to launch your own brand to show the world why your version of luxury is so unique.

You know that affluent consumers are digitally connected and that they are more likely to interact with your brand on the web for the first time than from anywhere else.

You need to build a digitally native luxury brand.

By going digital, you know you will

Accelerate your growth by reaching an audience that would otherwise never walk past your front door.

Be laser-focused on customer experience, listening to customer requests and responding with the right offers.

Optimize and automate your marketing efforts to concentrate on what really matters,  your product quality.

Build a community around your products by showing your true brand spirit.

Drive sales by offering something above the best.

The million-dollar question is this:

How can you bridge the gap between your digital luxury knowledge and your current business needs?

Simple.

You can accelerate the learning curve right now with the expertise of a luxury consultant who lives and breathes digital luxury.

Why now?

Never has there been a better time to disrupt an industry by bringing out the competitive positioning of your new luxury brand to life.

In this experience economy, where moments that make us feel alive trump pedigree in the choice of consumption, founders of luxury startups must make a choice.

Either follow traditional rules that are becoming obsolete or incorporate digital luxury in their branding from the start.

The ethos of luxury is changing.

Luxury consumers are redefining the way they engage with luxury brands.

By choosing to empower connectivity, consumers are giving luxury startups who embrace the call a chance to not only survive but to thrive in this new reality.

Are you ready to build a digitally native luxury brand? 

Because…

THE FUTURE OF LUXURY LIVES IN YOU.


If you have made it this far, it means that you are curious to know more about how, together, we can digitalize your version of luxury.

To build on your curiosity, I offer you a collaboration process that will take you from the unknown to the known in very easy steps. I believe we must first build trust and confidence in our rapport before we can embark on a long-term journey together. Obviously, you may want to accelerate the process but know that…

time is never of the essence when talking true luxury.

Here are the steps to join the Digitalize Your Luxury Mentorship Program.

STEP ONE


THE FIRST CONTACT - LET'S CONNECT


To initiate a collaboration, I recommend we start with a 30 min call where we will take 15 minutes to talk about your luxury brand and another 15 min to talk about what I can do for you. There is no cost associated with this conversation, but do keep in mind that this “Let’s Connect” call will not give you any answers as to how to digitalize your version of luxury. It is meant to break the ice.

Reserve your time with me, by selecting a time and date that suits you best.


STEP TWO


THE MINI-INTERVIEW - LET'S OPEN THE CONVERSATION


If you are satisfied with our first contact and want to discover more, the next step involves the completion of a mini-interview. Through a series of no more than 15 targeted questions, I will ask you to open up to me about your luxury brand vision so that I can understand what makes your version of luxury truly unique. This step is completed in solo, in the privacy of your office or home, so that you can dig deep inside you to find the right answers.

STEP THREE


THE FIRST CONSULTATION - LET'S DEFINE THE MENTORSHIP


Once you feel comfortable with your answers, and feel the desire to proceed on your mentorship journey, you will be asked to book an Initial Consultation Session. Prior to this session, I will review your mini-interview and browse your digital assets to get a first glance at your current luxury brand experience, trying to get a better feel for your version of luxury. We will then discuss your needs and my initial findings in our two-hour long conversation to get an overview of what our mentorship relationship would entail.

In essence, this first consultation, priced at $300, is meant to give you that sense of direction and help you determine if I am the right luxury consultant to advise on your digitalization. I want you to believe that I can take you where you need to go before you join our one-year mentorship program.

STEP FIVE


THE MENTORING - LET'S DIGITALIZE YOUR LUXURY


Now that you are confident in my skills as a digital luxury expert, let’s talk a little more about the mentorship program.

The Digitalize Your Luxury Mentorship Program is a one year program designed to take you from a digital newbie to a digital mastermind by teaching you how to empower technology to reach and engage your target audience.

The program starts with a first cycle of digitalization with the goal to get your new luxury brand in front of your coveted audience with an offer they simply won’t be able to resist within three to four months. With this new influx of cash, we will solidify your assets with a second cycle of digitalization over the course of eight or nine months.

A cycle follows the following workflow:

1- SOLIDIFY the branding through both visual and verbal assets.

2- PRODUCE the right content to show your products and brand in all the right light.

3- CONNECT with partners, influencers, and fans using the right technologies.

4- DELIVER the experience to your new clients.

5- ANALYZE the data to understand future opportunities.

As part of the mentorship program, you will be given frameworks to follow, FAQ video tutorials to better understand the implementation of certain technologies, and Slack chat support when you need to get unstuck. You will also receive 4h/month of private virtual consultations to ensure that you are never left alone. Agency services are also available if you feel like delegating any aspects of your digitalization process. But even if we do the work for you, rest assured that we will teach you the basics so that you understand everything that is happening with your digital flagship.

The price of this one year program is $12,000.

We also recommend you set aside an extra $3,000 to $8,000 to create all the assets needed and to set up all the technology required to share your brand story across the digital sphere.

Now, the only question that remains is this…

ARE YOU READY TO DIGITALIZE YOUR LUXURY?