BE YOUR BEST LUXURY

A LUXURY MENTORSHIP PROGRAM

DESIGNED FOR LUXURY STARTUP FOUNDERS

Be Your Best Luxury is a mentorship program designed to help artisans of luxury like you launch or grow a successful luxury brand that connects with the affluent consumer of the future. Since you already know that luxury consumers are digitally connected and that they are more likely to interact with your brand on the web for the first time than from anywhere else, you understand the need to build a Digitally Native Vertical Luxury Brand, a brand that is locally handmade yet connected globally using digital technologies.

Luxury startup founders ready to embark on a long-term journey to build a Digitally Native Vertical Luxury Brand should consider this mentorship program seriously. Because although technologies might be the same across all industries, the luxury consumer behaves differently.

Remember this. Luxury is a world unlike any other.

TWO LUXURY MENTORSHIP PROGRAMS

LAUNCH

Roxy Genier - Luxury consultant - workshop icons

$6,000/yr

If you want to launch a new luxury startup, look no further. This mentorship program delves into the actions required to build the brand of your dreams.


BEST FOR

New entrepreneurs who need a luxury expert to design their luxury brand experience.


WHAT'S INCLUDED

Two hours (2h) remote consultancy sessions per month

Frameworks

Slack chat support

Access to My Private Luxury Library

Introductions to my network (as appropriate)

APPLY NOW

GROW

Roxy Genier - Luxury consultant - workshop icons

$12,000/yr

Looking to grow your sales? This mentorship program will help you target areas of improvement to take your luxury brand to new heights.


BEST FOR

Small startup teams who need a luxury expert to guide the luxury strategy.


WHAT'S INCLUDED

Four hours (4h) of remote consultancy sessions per month

Frameworks

Slack chat support

Access to My Private Luxury Library

Introductions to my network (as appropriate)

APPLY NOW

THE FUTURE OF LUXURY LIVES IN YOU.


AN AGILE MENTORSHIP MINDSET


To help you supercharge your results in an agile way, I believe in following a mentorship cycle that gets you were you want to go in the fastest way and with the lowest risk.

SOLIDIFY

PRODUCE

CONNECT

DELIVER

ANALYSE

A CLEAR SET OF VALUES

To better serve the luxury consumer of the future, I believe in honoring a set of humanistic values while building a brand built on excellence. Explore the New Luxury Framework if you want to learn more.

BE DIGITALLY CONNECTED, YET  STAY HUMAN.


MEET THE MENTOR


Roxy Génier


I WAS TRAINED BY THE NAVY

Yes, the Navy. At 18th, I decided I needed a challenge that would test my leadership skills as well as my mental strength. I served my country, Canada, for seven years as a Naval Combat Information Specialist, which basically means that I was trained to analyse data and information from a multitude of sources to produce action-driven reports for the Commander of the ship or the Admiral of the fleet.

I can share my strategies.

I SERVED THE 56TH RICHEST MAN IN THE WORLD

My love of the sea brought me aboard superyachts where I served Russian, Canadian and American billionaires and celebrities, including a man who was at the time the 56th richest man in the world. A year at sea with him taught me what it means to be an UHNWI (Ultra-High Net Worth Individual) who can spend over a million dollar on fuel in four short months to taxi between Cannes and Monaco (110 km round trip).

I can help you understand your target audience.

I PROTECTED MY CLIENTS AS A GATEKEEPER

If you have been in the luxury industry for some time you have probably heard of gatekeepers, the ones who maintains the agenda of a high net worth individuals and decides who gets access and who does not. Life as a personal assistant is extremely challenging. The hours are long, the tasks are never ending, and unless you “feel like it”, no one gets in.

I can teach you how to “get in”.

I WAS ONE OF THE FIRST LUXURY INFLUENCERS

Back in 2009, “influencer” was not a thing, yet I understood that the way to grow my leadership status in the luxury industry was to start sharing my knowledge in a blog. I launched LuxeInACity.com and soon became one of the leading luxury bloggers. In fact, in 2014, I was named the fifth favorite luxury travel blogger by the readers of USA Today. Being a luxury blogger allowed me to connect with hundreds if not thousands of luxury brands, sharing their stories to my 50,000+ social media fans. And please remember, this was the era before social media automation, where everything was hand-made with love.

I can help you become an influencer.

I BUILT A LUXURY AGENCY AS A DIGITAL NOMAD

The success of the blog brought us to launch Agence Luxury, a marketing agency specialized in digital luxury. We built websites, we managed blogs and social media accounts, we created marketing campaigns, and achieved great things for our clients, and we did it all in a virtual environment. You see, it was not enough for me to grow a luxury agency, I wanted to continue exploring the world as a New Luxury explorer. Therefore I hand-picked digital nomads from around the world to join our team, and oversaw the projects while on a Pan American road trip.

I can teach you digital luxury.

I BELIEVE STARTUPS WILL DISRUPT LUXURY

I am a futurist who loves innovation, and I see in startups so many incredible possibilities. Do I need to say more?

THE MILLION DOLLAR QUESTION IS...ARE YOU READY TO BE YOUR BEST LUXURY?

SPOTS ARE LIMITED. APPLY TODAY.

APPLY NOW