INTRODUCING

LET'S TALK NEW LUXURY BRANDING

THE ONLINE COURSE YOU NEED TO TRANSFORM YOUR BRAND INTO A LUXURY BRAND

As we embrace the benefits of the Fourth Industrial Revolution as a global community, those who reside at the top of the wealth pyramid are shifting their relationship with luxury from the mass-consumption of goods to the enjoyment of self-actualizing experiences.

Everyone else is following in their footsteps.

With the Let’s Talk New Luxury Branding course, I invite you to learn how to transform your brand experience into one of New Luxury so you can connect with luxury consumers seeking brands with values.

The next online course starts April 6th.

Invest in yourself and secure your place today.

Roxy Genier - Luxury Consultant - Signature
Let's Talk New Luxury Branding

LET'S TALK NEW LUXURY BRANDING

Next start date: April 6th, 2020
Price: USD$1,350

Luxury is being redefined. In a world of constant disruption brought on by the advent of new technology and global living, the original code of luxury has been overthrown by a new set of rules. For luxury consumers, value is no longer prominently found in the tangibles but rather in an elevated state of living brought on by the intangibles. And what this means for anyone trying to promote a luxury product or service is simple. You must embrace the new values of luxury such as authenticity, transparency, sustainability, and connectivity to reach the heart and soul of your prospective clients.

The Let’s Talk New Luxury Branding online course is your guide to understanding how you can properly position your brand by showcasing its values through digital storytelling. By taking this course, you will learn how to speak the new lexicon of luxury and be better prepared to service the luxury consumer of the future.

WHAT IS THE FOUNDATION OF NEW LUXURY BRANDING?

To thrive in 2020 and beyond, brands need to embrace a set of humanistic values that go beyond the tangible benefits typically associated with luxury. Why? Because, consumers are asking us to protect both the human legacy and our planet. Here are the 12 values presented in the Let’s Talk New Luxury Branding online course, values that are leading the future of luxury and the future of consumption for all.

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SUSTAINABILITY

Luxury must drive the sustainable movement to end poverty, protect the planet, and ensure prosperity for all by leading the ways of ethical business practices in our global economy.

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AUTHENTICITY

Luxury must stay true to its individuality, finding inspiration in its story and history, never stealing or borrowing from other people, brands, cultures, and communities.

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TRANSPARENCY

Luxury must be accountable for their choices, sharing traceable stories that shape the social and environmental impacts of their supply chain policies and practices on our global community.

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CONNECTIVITY

Luxury must redefine the way we experience our world by empowering the relationship between physicality, digitality, and virtuality to create extraordinary moments of time in space that link our inner and outer realities.

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TRANSFORMATION

Luxury must go beyond experiential, disrupting our personal status quo, pushing us to delve deep into our value and belief systems to transform the way we exist and consume in this world.

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CONVERSATION

Luxury must socially engage their fans in a humanized two-way conversation while at the same time provide educational and interactive content to satisfy the thirst for access into the branded experience.

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HERITAGE STORIES

Luxury must create a legacy of heritage stories, linking their past, their present and their future into a seamless narrative to express the essence of their individuality.

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CURATED RARITY

Luxury must be curated, carefully guiding patrons in their consumption choices to achieve better standards of living rather than overwhelming them with limitless options.

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TECHNO-ARTISANSHIP

Luxury must promise excellence in craftsmanship, seeking both aesthetic and performance qualities using futuristic technologies to exceed the expected and redefine the ways of the industries.

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SLOWNESS

Luxury must remember that time is never of the essence in excellence, embracing both slow-production and slow-consumption to allow for a better overall consumption experience.

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EMOTIONS

Luxury must make us feel alive by delivering an effortless yet extraordinary branded journey that personifies desirable feelings of well-being, betterment, and timelessness.

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COMMUNITY LOVE

Luxury must give back to society, raising both awareness and funds to support a cause that speaks the same language of identity, demonstrating unity where it counts.

WANT TO KNOW MORE?

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WHO IS THIS ONLINE LUXURY COURSE FOR

Roxy Genier - Luxury Professionals - Students

Beginners AND advanced students who are aware of the shift happening in luxury.

Roxy Genier - Luxury Professionals - Luxury brand management

Professionals who want to further their education in luxury brand management. 

Roxy Genier - Luxury Professionals - Luxury startup entrepreneurs

Entrepreneurs who want to lead with their own luxury brand.

Roxy Genier - Luxury Professionals - self-learner

Self-learners who want to be at the forefront of New Luxury.

WHAT YOU'RE GOING TO GET

Roxy Genier - Luxury Course - Unlimited Access

A framework to inspire and align the branding transformation towards New Luxury.

Dozens of real-world examples of New Luxury branding from leading brands.

Roxy Genier - Luxury Course - Insightful Knowledge

Insightful knowledge to distinguish yourself amongst industry peers.

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Unlimited access to the course content so that you can always come back to refresh your memory.

Roxy Genier - Luxury Course - Course Certificate

A certification of achievement to show off your new skillsets on LinkedIn and in your CV.

Roxy Genier - Luxury Course - Sense of Direction

Walking away with a new sense of confidence in your knowledge of New Luxury.

WHAT YOU MAY WANT TO KNOW

This online course is delivered by distance learning through a dedicated platform. You will get access to the platform a couple of days before the course start date.

The information is given via a combination of text material, real-world examples, screenshots, and more.

The modules provide the knowledge for the whole course and will be delivered, week by week, according to a 13-week schedule. Each module is designed to be self-contained with an additional reading list where applicable.

We recommend 2-4 hours of study time per week but since the modules will be available to you on an ongoing basic, you can complete the modules following your own timeline.

Cancellations can only be made by sending an email to edu@roxygenier.com with more than a week’s notice before the course start date. Course fees less an administration fee of USD$100 will be refunded. After, the student becomes liable for all course fees due.

ABOUT ME - YOUR INSTRUCTOR

oxy-Genier-Luxury-Consultant

As a nomad who has fully embraced the Fourth Industrial revolution and global living, I live and breathe luxury in both the digital and physical world. I typically move from country to country every few weeks or months as a way to gain insider knowledge of the various local luxury experiences but also as a way to connect with humanity on a global scale. My nomadic lifestyle allows me to see patterns from one region of the world to the next, connecting dots that others may only read about online.

My career in luxury was fortuitous, and it started in 2005. Trained as an information specialist in the Canadian Navy, I stepped aboard my first superyacht as a new way to experience our oceans. Serving billionaires and celebrities while traveling the world for multiple years allowed me to gain a great deal of knowledge on the world leadership mindset or the UHNWI mindset. I then reconfirmed this knowledge on land while embracing the role of personal assistant to high-net-worth entrepreneurs.

In 2011, I moved from the physical to the digital realm of luxury and launched LuxeInACity, a digital magazine showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated me as their fifth favorite luxury travel blogger.

In 2013, I co-founded Agence Luxury, a digital marketing agency catering to the superyacht, luxury travel, and luxury goods industry, overseeing several aspects of our clients digital branding strategies. Designing brand narratives, building websites, creating content for blogs and social media, overseeing influencer programs, and implementing marketing strategies was our expertise.

Since 2016, I have been on a mission to better understand the changing landscape of luxury, one that is irreversible due to the proliferation of digital technologies. Through intense research, interviews, and real-world experience, I designed the New Luxury Branding Framework, a framework that is meant to assist brands in their transformation towards New Luxury, which is becoming the future of luxury. And now, I hope to share this knowledge with you in the Let’s Talk New Luxury Branding online course.

QUESTION? DON'T HESITATE AND ASK ME.

READY TO LEAD THE FUTURE OF LUXURY?

ENROLL TODAY