Let's talk luxury branding

Let’s Talk Luxury Branding Workshop


You’ve made it this far

If you’re passionate about your version of luxury…

If you believe that your brand should lead the future of luxury…

It means you are ready to participate in this workshop.

So believe in your instincts. 

And gift yourself the workshop you deserve.




Luxury is chosen uniqueness. Playing with authenticity and identity, speaking your own personal luxury, and building a world of fact,  fiction and fantasy to delight, inspire and sweep the world off its feet, these are the foundation of luxury branding. We have all identified who we are and what our world is, and although it may seem like we need to emulate leading luxury brands to succeed, real success emerges when we give our product an authentic raison d’être, when we stay true to our core values and when we listen to the beating heart of our passionate community.

This workshop and luxury course are your guides to understanding how to fascinate luxury consumers by creating a brand identity that speaks from the heart in a refined luxury marketplace, to perfect your luxury brand identity through its story, its visual identity, and its personality to give it an authentic uniqueness, and to ensure that your branding speaks the language of New Luxury to better align your brand with those who seek your own personal version of luxury.

Schedule: 9 am to 5 pm

Location: TBD

Number of attendees: 6-12

Value: priceless


— A flexible learning schedule where the content presented will be tailored to match the needs of the attendees (a mini-interview will be requested of all participants ahead of time);

— An interactive learning environment where you will be invited to join the conversation;

— A small group of peers that will hopefully grow into a support community;

— A set of learning tools to bring home after the workshop;

— My energy invested in making this one-day workshop better than expected;

— Walking away with a new sense of direction.


— To complete your mini-interview as requested. This will help better prepare the lecture plan as I aim to tailor each workshop to the needs of the attendees;

— Arriving early, or on-time to the workshop, leaving your ego at the door and entering the space with an open mind.

— Your undivided attention and maximum energy during the workshop, with notebook in hand;

— A desire to connect with the other workshop attendees in the hopes of building a sense of community.



— The privilege of getting an inside view into the daily habits of billionaires and multi-millionaires for more than twelve years is what makes me a luxury expert.

— Spending several years aboard 50-million-euros to 220-million-euros superyachts while working for a Russian billionaire, an American billionaire, a Canadian billionaire, an American TV celebrity, and a prominent American real estate developer while sailing around the world is one thing.

— Managing several luxury residences, purchasing a few million dollars of luxury goods including two luxury SUVs in less than one hour, and booking several dozen luxury trips in the name of a British high-net-worth entrepreneur is another.

— Being recognized as one of the top luxury and luxury travel blogger for my luxury travel blog, Luxe In A City, by numerous industry insiders including USA Today, Pursuitist, Lux Authority, Upstyle Travel, The Luxe Insider, Luxury Activist, Ligne Magazine and many more is the third one.

— Overseeing the creation of a few thousand pieces of content including websites, ebooks, videos, infographics and blog posts for luxury brands such as Feadship, Motor Yacht Starfire, Presidential Aviation as the founder of a luxury marketing agency is one more.

— And my personal favorite. Traveling the world for nearly 170 months to over 75 countries to find my own version of luxury is a last one.

— My luxury expertise comes from having direct contact with the 0.001% and the brands they love, not from simply reading about them in the news.

Additional information

Montreal – Sep 26, 2018, Toronto – Oct 3, 2018, New York – Oct 10, 2018, Montreal – Oct 24, 2018 (French), Buenos Aires – Nov 8, 2018, Santiago de Chile – Nov 21, 2018