Roxy Genier - Let's Talk Luxury Branding workshop


Luxury is chosen uniqueness. Playing with authenticity and identity, speaking your own personal luxury, and building a world of fact and fantasy to delight, inspire and sweep the world off its feet, these are the foundation of luxury branding. Although it may seem like we need to emulate leading luxury brands to succeed, real success emerges when we give our luxury brand a visionary raison d’être, when we stay true to our core values and when we listen to our passionate community.

Let’s Talk Luxury Branding is your guide to understanding how to connect with luxury consumers by creating a brand identity that speaks from the heart in a refined luxury marketplace, to perfect your luxury brand identity through its story, its visual identity, and its personality, and to ensure that your branding speaks the language of New Luxury.

New dates & locations to be announced soon



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Beginners AND advanced luxury students who are desirous of learning the foundations required to perfect a luxury brand. You need to educate yourself in luxury branding before taking that next big career move.

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Professionals who want to evolve within their family luxury business. You need to figure out how to perfect your branding in a shifting landscape to ensure the future success of your family legacy.

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Entrepreneurs with the ambition to build their own start-up in the luxury industry. You dream of making it big one day but first need to strengthen your brand identity so that your true definition of luxury shines through its personality.

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Self-learners who want to further their education in luxury brand management. You want to learn how to master luxury branding to ensure the long-term success of your beloved brand.


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Insightful knowledge to take your luxury brand towards a better future.

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An interactive learning environment where you will be invited to join the conversation.

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A small group of peers that will hopefully grow into a support community.

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A set of learning tools to bring home after the workshop.

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Our energy invested in making this one-day workshop better than expected.

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Walking away with a new sense of direction.


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To complete your mini-interview. This will help better prepare the lecture plan to the needs of the attendees.

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Arriving early, or on-time to the workshop, entering the space with an open mind to discuss new things.

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Your undivided attention and maximum energy during the workshop, with notebook in hand.

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A desire to connect with the other workshop attendees in the hopes of building a sense of community.



Our workshops are delivered in person at a location announced within two weeks of start date.

The venue will be announced two weeks prior to the start of the workshop. It will be centrally located with easy access.

Our workshops start at 9 am and finish at 5 pm, with an hour-long break. The instructor will be available until 7 pm for after-hours discussions.

Our courses are conducted in English, in verbal and written format. However, support can be provided in both French and Spanish depending on the workshop location or the student needs.

Course material will be provided to workshop participants. Students are encouraged to bring a notebook and pen, leaving their laptops behind for better class engagement.

There is no examination, but participants will be given participatory certificates.

We believe in the power of the small group, therefore, the attendee limit is set at 20 students per workshop.

Each one-day workshop is priced at USD$300. The Let’s Talk Everything three-day workshop bundle is priced at USD$800. Price covers workshop course materials.

Not included in the fees: Any travel, food or accommodation required.

Available for group registrations. Please contact for details.

Cancellations can only be made in writing with more than a week’s notice before the course or workshop start date. Course fees less an administration fee of USD$30 for each workshop and USD$50 for each online course will be refunded. After, the student becomes liable for all course fees due.

We record your personal information when you contact us and use this to manage registration, study, examination and other services. Your data will never be given or leased to third parties.

For matters relating to enrolment, payment or fees, change of enrolment details, please contact


Roxanne Génier is known for her wealth of experience servicing the 0.01% while traveling the world to over 75 countries over the course of 170 months.

Trained as a naval information specialist in the Canadian Navy, Roxanne began her career in luxury in 2005 aboard superyachts, working for Russian, Canadian and American billionaires and celebrities. After nearly a decade at sea, she stepped ashore to embrace the role of personal assistant to high-net-worth British and Canadian entrepreneurs.

Seeking both freedoms of time and mobility, Roxanne launched LuxeInACity in 2011, a digital platform showcasing the best in luxury travel and luxury lifestyle, and in 2014, the readers of USA Today nominated her as their fifth favorite luxury travel blogger.

As a response from the community, Roxanne co-founded Agence Luxury in 2013, a digital marketing agency catering to independent luxury brands. Although the agency was growing with its new office in Milan’s fashion district, a series of events left Roxanne questioning the meaning of luxury and its impact on our globality. In 2016, she decided to return to her roots as a nomadic world traveler to find her own version of luxury.

Now, two years later, standing proudly behind her nickname, Roxy shares her findings in a series of in-person workshops and online courses tailored to those who want to redefine the future of the luxury industry for the betterment of our global community.

Roxy is also available to select startups and brands as an independent consultant.



If you’re passionate about your version of luxury…

If you believe that your brand should lead the future of luxury…

It means you are ready to participate in this workshop.

So believe in your instincts. 

And gift yourself the workshop you deserve.

Additional information

Montreal – Oct 17, 2018, New York – Oct 31, 2018, Buenos Aires – Nov 14, 2018, Santiago de Chile – Nov 28, 2018