New Luxury, Experiences, & the Energy of Time in Space
A feeling. An idea. A thought. Every moment of time in space exudes specific energy. A unique set of characteristics. That was never reproduced before and will never be reproduced again. It as an energy that is unique. And when this energy is extraordinary, when it sits at the edge of…
New Luxury, UHNWI & The Emotional Connection
People, and especially, UHNWI (Ultra-High Net Worth Individuals) don’t buy products and services because a brand’s Facebook page has over a million likes from aspirational buyers, nor do they buy because an influencer wrote a glowing review. People buy because of an emotional connection, because of…
Dear Burberry, Our Sustainable Alternatives to Burning Your Luxury Goods
Note: It worked! Once the word was out about their annual bonfire, thanks to influencers and social media, Burberry didn’t have a choice, they needed to respond to the mass outcry. The result: within a few weeks, Burberry announced that they would no longer burn their luxury goods but…