Let's Talk New Luxury Branding

LET’S TALK NEW LUXURY BRANDING – ONLINE COURSE

Luxury is being redefined. In a world of constant disruption brought on by the advent of new technology, the original code of luxury has been overthrown by a new set of rules. For luxury consumers, value is no longer prominently found in the tangibles but rather in an elevated state of living brought on by the intangibles. And what this means for anyone trying to promote a luxury product or service is simple. You must embrace the new values of luxury such as authenticity, transparency, sustainability, and connectivity to reach the heart and soul of your prospective clients.

Based on the New Luxury Manifesto, the Let’s Talk New Luxury is your guide to understand the changing definition of luxury where old rules and new rules are a constant duality, to speak the new lexicon of luxury values while staying true to its traditional foundations, and to be better prepared to service the luxury consumer of the future.


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